SARFT Buys 1M CMMB Terminals

The State Administration of Radio, Film and Television (SARFT) announced its purchase of 1 million CMMB terminals -- including handsets, media players, positioning devices, USB keys and other products -- on December 23, reports 163.com. Lenovo (992.HK), ZTE (763.HK, 000063.SZ), Beijing Tianyu Communication Equipment, UTStarcom (Nasdaq: UTSI), Digital China (861.HK), Samsung and Datang Telecom (600198.SH) were among the companies winning government contracts. Around 120 terminal manufacturers entered 400 terminals in the bidding; thirty-three handset makers were awarded contracts.

source:jlmpacificepoch.com

China to Issue Standards for Digital TV Sets

Wang Xiaojie, director of the State Administration of Radio, Film and Television (SARFT)'s Science and Technology Department, has stated that new manufacturing standards will be released next year designed to accelerate the custom manufacturing of high-definition televisions. The standards will include interface standards, terminal standards, sound frequency standards, and copyright protection standards. According to Wang, the continuing focus on overall national development will also aid the promotion of high-definition television terminals.

Service standards will be a main focus of the digital television industry in 2009 and will include the development of new service and business systems, cable television networks, and service oversight management models. The department is currently inviting comments and advice.

Another focus for 2009 will be high-definition program content.

Source:www.marbridgeconsulting.com

The development and trend of China's IPTV Industry

Development of IPTV

IPTV as a new television show of the new forms of digital media, increasingly valued by customers become an irresistible trend. With the global trend of rapid development of IPTV, along with domestic operators of commercial IPTV test areas and gradually expand the scale of the IPTV consumers in general, as well as the rising level of awareness in the total amount of small-scale users on the basis of maintaining China's IPTV A steady and rapid growth, IPTV users in 2003 from 1.8 million in 2004 to 46,000 in 2007 increased to 1,208,000. To enter in 2008, although the telecommunications industry in the industrial restructuring of the various aspect of the delay was caused by Weila set against the backdrop of the adverse effects of China's total number of IPTV subscribers is still maintained a sustained and rapid growth. As of the third quarter, the total number of subscribers reached 2,200,000. It is estimated that by the end of 2008, the National IPTV subscribers will exceed 3,000,000, and last year increase to more than 1.5 times.

IPTV services such as Internet audio and video programs confirmed the development of the telecommunications industry media properties. On the TV content itself with traditional television (cable, wireless, satellite) compared to, IPTV may not make a difference. However, due to network the existence of interactive features, so IPTV can be more readily available, such as video-on-demand, interactive games, such as interactive value-added services. Telecom restructuring has changed the existing structure of the telecom operators, China Telecom will be the development of IPTV pioneer, China Unicom is the IPTV business of followers, China Mobile will be relying on its financial strength, will be the development of IPTV as part of its fixed-line business, the main means of , And the development of the industry for more help.

The existence of the development of IPTV in China and its policy of the reasons

1. China's major IPTV Development

IPTV represents the development direction of the three networks. However, the development of IPTV in China the status quo is not satisfactory, in particular the overall size of the apparent small. A huge user base of broadband IPTV is a solid foundation for sustainable development. How to broadband users to develop IPTV users of telecommunications companies, such as IPTV is the main operator needs to be urgently addressed.

IPTV is set to the Internet, telecommunications, entertainment and so on into a new business, which involves not only TV but also end PC terminals. As a result, traditional single telecommunications management adapted to a certain extent, the development of IPTV business. From 2003 to date, after five years of operation, operator of China's IPTV business model is still faced with the problem and the ecological chain, such as content, business model, charging patterns and ecological chain, and so on, are still faced with the problem of sustainable development, but the operators Are actively exploring their own development model. So far, it can not be said to have found a fully fit development of IPTV business model and profit model.

IPTV and the like, from a global point of view, digital TV, including the integration of business operations are still in the exploratory stage. The cost is profitable addition to the factors, the size of the user to expand and enhance its ARPU has become key. The development of digital TV is the case, and only rely on traditional advertising profits are also problematic.

IPTV is a digital content such as digital media to attract new users to one of the fundamental driving force. With the new digital media and the explosive growth of per capita consumption of media increases, content is king coming days. However, the main operator of China's major IPTV - China Telecom, China Mobile and China Unicom, and other state-owned telecommunications companies are not content with a competitive advantage. China's Internet copyright chaotic situation, as well as free business forms, the value of IPTV content to form a larger pressure. IPTV part of the operating costs of intellectual property rights have already suffered too much and so on; the current spread of IPTV mainly based on traditional television programs, new attractive new digital media content still lack. In fact, even if our country is the traditional television programs can not satisfy the audience's thirst for media content, only 15% of the television program is broadcast from the self-made content.

IPTV has the characteristics of the regional market competition. From the perspective of competitiveness, each of the IPTV operators are facing competition is the first local radio and television systems. To a large extent, IPTV greatest obstacle to the development of the industry from local radio and television systems. At present, some parts are from a building, agriculture and other industries to teach business to start, gradually expand in the telecommunications and IPTV operators to cooperate on the scope and level of cooperation.

2. IPTV development in China's deep-seated reasons

The development of IPTV in China, there are many problems can not be denied that with the market and enterprises are closely related, and that the market mechanism based on the relationship between restricting the decisive factor in the development of IPTV. For example, does not have the right business model and profit model. At the same time, policy barriers to the development of IPTV is a major constraining factor. China has adopted a bottom-up, up and down combination of the three networks to promote institutional and policy innovations. Jan 8, 2008, the Office issued in 2008 【1】 release, the three networks emphasized the need to promote, encourage each other and opening up telecommunications and broadcasting and cross-business. The article clearly for the first time a state-owned capital to participate in the construction of digital TV access network, such as for the integration of IPTV business to clear away the obstacles to the policy. January 31, the former General Administration of Radio, Film and Television and the Ministry of Information Industry jointly issued the "Internet audio-visual program service regulations," the official beginning of the implementation, in order to regulate the Internet, IPTV, including audio-visual program service order to provide a legal basis for some of the amendments to the "Internet , And other audio-visual programs to disseminate information network management practices "for non-broadcasting businesses unfair regulatory approach.

However, the three networks in China-related institutions and policies are still inadequate and contradictory, some of the more principled policy, the lack of actual operation. Based on the traditional industry sector interests and the interests of the relevant government departments may make their most favorable interpretation, which will continue to constraints such as the integration of IPTV business. The current policy of the main problems: First, the ownership of discrimination, and the other is discrimination sector. China's national conditions, as well as telecommunications does not have the contents of the competitiveness of the fact that the decision of the IPTV industry out of Radio, Film and Television and difficult to separate. With the IPTV industry gradually in-depth, with the existing operators, such as a license to carry out the main co-pilot's success, since the demonstration effect of industrial development to help grow. However, if we do not change the system of local radio and television hostile attitude, even if the telecommunications companies get IPTV licenses are difficult to break the shackles of local radio and television. Therefore, the IPTV business operations, the existing policy framework, the development of IPTV to do a good job of the top-level design, and for local radio and television departments formation of a strategic alliance (at least one of the partners), with local radio and television industry to achieve win-win cooperation Is essential.

The development trend of China's IPTV

Industrialization, information technology, urbanization, marketization and internationalization in-depth development of China's modernization facing the new situation and new tasks. Promote the integration of information technology and industrialization in China is facing long-term task. China's radio and television broadcasting, telecommunications and the Internet, and so different from the original network of industrial facilities is to speed up the separation of industry from the industry to integrate the pace of industrial development is the trend. Against this background, especially 2008 as a new round of political reform and related policy adjustments, China, including IPTV, the business of the three networks are entering the period of rapid development.

IPTV competitive advantage from their personal, humane content of television programs and interactive forms. With the application of the universal constant, the size of the expansion of the market, IPTV market will attract more content providers, content integrators and value-added service providers to enter, they will be content innovation, business model to explore the more extensive Development. With the TD-SCDMA large-scale commercial and a new round of the completion of the restructuring of telecommunications, 3G has entered the mass market. From the users point of view, 3G end-user IPTV can be an effective extension of the terminal. With 3G terminal personalized, IPTV people-oriented development goals will be a great release.

With the new round of restructuring of the telecommunications, operators of different development strategies for the development of IPTV will be a different form. However, the Encyclopedia of the three telecom operators in terms business, IPTV will be in its portfolio a very important area; IPTV licenses have been 5 IPTV license operators has With the 2008 Beijing Olympic Games force the beginning of IPTV; and radio and television operators Two-way digital television business through the transformation of the interactive and also to promote the new digital media transition. It is estimated that by the end of 2008, China will have 3,000,000 IPTV subscribers by 2011, China's total number of IPTV subscribers will reach 22,000,000.

IPTV industry is a win-win situation and the development of digital TV the only way to integration. IPTV media properties require operators IPTV market-based, network-oriented and customer-focused, with the media, entertainment and information content of the service. IPTV business operations in the heart of the problem is not access bandwidth, but on the content, which is the weak telecommunications. Therefore, in order to meet the needs of the market must play IPTV and digital television functions complement each other. In addition to the functions of each other, but also in the area covered by each other on. In those areas beyond the reach of cable TV, IPTV has a lot of room for development.

IPTV is the next generation network (NGN) in one of the most important business, the future digital home is a very important form of a business. With the development of ICT, telecommunications network, Internet, cable television network has become an inevitable trend of the three networks. The three networks require the development of PC and TV terminals terminal can be connected at the same time the Internet and cable television network, access the Internet at the same time be able to receive digital TV broadcasting. Access to a variety of ways in order to be able to co-exist to ensure that the best way to provide unicast, multicast, and broadcast a two-way interactive services, to meet the new digital media. In such a trend, the telecommunications and broadcasting industry value chain integration is also bound to follow suit to achieve. IPTV and digital TV operators should be the main differences aside and learn from each other each other's development strategy, operations experience, the three networks to work together to promote and achieve a harmonious development of the industry's new win-win situation.

Fourth, to further promote the development of IPTV in China's policy initiatives

Comply with the general trend of the three networks to promote the development of IPTV is a systems engineering, government and the need to be responsible for their own market, and mutual cooperation. "Visible hand" of the market and the "invisible hand" of the border have their own role, the market mechanism is the basis for policy is to protect the mechanism. IPTV in the world and the rapid development of China's accelerating industrialization and information technology integration of the environment, the need to take full advantage of market mechanism on the basis of the three networks to strengthen the system of policy effects, based on the size of the effect of IPTV, telecom and nurturing of Radio, Film and Television Competing effect, to promote digital TV and other new media cluster effect, in order to effectively promote China's IPTV industry to further the sustained, rapid and coordinated development.

1. Strengthen the system effect, amend the "dissemination of information network audio-visual programs permit" issued classification standards, expand the scope of opening up the domestic IPTV, the development of Internet audio-visual services, business directory guide, the development of IPTV to do a good job of institutionalization and standardization work to co-ordinate the promotion of the three network Integration policies, to achieve an effective policy coordination to eliminate the constraints of the three networks structural obstacles and policy factors.

2. Based on economies of scale to the planning-oriented, up and down, make breakthroughs in key areas and expand the scope and application of IPTV market, promote the industrialization of operations. The three networks aim to promote the industrialization of IPTV operators. Radio, Film and Television IPTV sector to increase the scope of application for a license and license number of state-owned telecommunications companies issuing national IPTV operator license. At the same time, have to deal with the rapid IPTV business applications and can not be dismissed without cause the application. Encourage strategic investors to invest in state-owned IPTV to provide digital content-related businesses, enhance the number of IPTV content supply capacity.

3. Cultivate a competing effect, the IPTV market supervision in accordance with the law unfair competition and monopoly (especially administrative monopoly), to encourage telecommunications, radio and television operators such as the strengthening of the main technical, operational, marketing and strategic levels.

4. Telecommunications companies with experience in operating and capital to promote digital TV access network construction and transformation of the backbone network to speed up the pace of industrialization of digital TV, IPTV and audio-visual programs such as Internet services become common digital new media business market.

TCL and Intel develop next-generation Internet TV

Out of each other coveted each other's markets, Intel and TCL of the two hit it off the industry's big brothers a few days ago, announced the joint development of next-generation Internet TV.

Reporters learned that flat-panel TVs in recent years has experienced 400% growth, homogeneous market of serious price war as a major means of competition, the development of flat-panel TVs need to find new growth points. TCL chairman Li Dongsheng this view is that the Chinese color TV industry to be in transition, the Internet and television industry is likely to the birth of a new home appliance business model is to promote the growth of the market can look forward to strength.
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Li Dongsheng said that Internet applications will be moved to television needs a lot of innovation, of which there are two points worth noting, one of the Internet to connect with the main function of television is not often in the face in peacetime use of the Internet crowd, and the other is the increasing price of the ordinary television The lower the cost of ultra-high digital home appliances will break the ice.

According to the MOU, Intel and TCL will cooperate in the development, Internet connectivity with television, including TCL to provide support for the Intel Internet, high-definition player function, such as chips, TCL can make a relatively cheap price to provide users with "Internet television" .

The industry pointed out that China has entered the era of WEB2.0, information sharing, networking is becoming daily life and work are essential to the survival mode, and the bearer of these media platforms are increasingly bearing the mass of information to the PC's TV transition And improve the function of IPTV could be the birth of television media to become "home entertainment media center."

102 Handset Manufacturers Participate in CMMB Bids

CMMB operator China Satellite Mobile Broadcasting Corporation (CSMBC) is holding on-site bidding for the procurement of approximately 1 mln CMMB handsets, with 102 handset manufacturers participating. The average cost per set is RMB 800.

Previously CSMBC branch companies had already begun accepting tenders from local manufacturers, however this is the first time that the parent company has publicly called for CMMB handset tenders. A source participating in the handset bidding stated that the first orders from CSMBC would not be particularly large, suggesting that the current bidding should be considered a trial for future procurements.

source:marbridgeconsulting.com

Telegent bucks the digital trend in mobile TV

Shanghai. December 5. INTERFAX-CHINA - Mobile companies are rushing towards 3G in China, and scrambling to offer more services to secure more customers. However, could they be losing sight of that central business tenet: know thy customer?
Cathy He, business development director of Telegent Systems Co. Ltd., is someone who believes so. She spoke to Interfax recently about the business opportunities offered by the analog TV chips her company makes - a technology that may be deemed "out-of-date" by those rushing to embrace its digital counterpart.
Telegent has developed its business worldwide, shipping over 20 million mobile TV chips in the last two years.
According to He, just 5 percent of the world's population is covered by digital TV signals. "When other companies are fighting for the 5 percent of digital mobile TV users, our company focuses on the remaining analog users," He said. "We are the first and probably the only company in the world that focuses on analog mobile TV chips."
He, who holds an MBA from the New York Institute of Technology and is a company management tutor with years of experience in handset sales, believes the first thing for a business is to know its target users and how to influence them.
"In China, many digital mobile TV chip manufacturers think of their consumers as high earners. However, our research shows that 80 percent of mobile TV users are migrant workers," He said.
"Many companies are working on digital mobile TV services, thinking that white collar people should be given the most advanced technology, such as digital mobile TV. However, the most advanced technology isn't necessarily the most profitable technology. These digital mobile TV companies found that, while their adverts were put in high-end magazines, their chips were often used in Shanzhai handsets [low price handsets that ape famous brands and models]."
The reason for this, according to He, is that white collar workers are the wrong group to be targeting.
"White collar workers have TVs, they have Internet access, so they don't have to watch TV on such a small screen. On the other hand, after visiting hundreds of factories in China and talking to migrant workers, Telegent found that migrant workers like mobile TV because they have no other way to watch TV. It does not matter if it is analog or digital - the main users are always migrant workers. They don't care whether the technology is advanced or how clear the image is; they will be satisfied as long as they can watch TV easily and hopefully free of charge, as these workers may only earn several hundreds of Renminbi [RMB 100 = $14.53] per month."
He gave her assessment of the three methods of delivering mobile TV - analog TV, digital TV and mobile Internet streaming TV.
"The disadvantage of mobile Internet streaming is that availability is limited when too many people use a service at once. What's more, data fees are expensive," He said.
"As for mobile digital TV, which in China means using the CMMB standard, deployment has not been very fast. The plan is to expand CMMB TV services to 300 cities by the end of 2009, which means that it will take five to seven years for the service to reach all of China's 2,000 cities. What mobile TV option is there for people in cities with no access to CMMB mobile TV over this period?"
For He, analog mobile TV is currently the best method of delivery for reaching a wide audience at minimal cost. With the widespread coverage of analog TV signals across most countries, handsets with the ability to receive analog TV signals can be used in most parts of the world.
According to customer research conducted by Telegent, after three months of trial use of the analog TV handsets, 85 percent of customers classified analog TV as "very practical". The company also found that those surveyed used the analog TV function of their handsets an average of three times per week, while the frequency of using the MP3 and camera functions was less than once a week.
Telegent was established in the United States in 2004 and began mass chip production in 2005. To date, the company has shipped over 20 million chips, with monthly shipments of around 2 million at present.
The company conducts its R & D at its U.S. headquarters, and manages the sale of its chips to handset companies from its Shanghai, Beijing and Shenzhen branches. Telegent also works with Chinese handset manufacturers to sell handsets globally. It has cooperated with Chinese handset companies such as ZTE, Konka, K-Touch and Gionee, as well as large international handset companies. Two of the five largest international handset makers in the world are expected to release new products using Telegent chips in 2009, He said. Telegent claims that its analog mobile TV chips can be included in handsets without significantly increasing the retail price.
"Many foreign telecom operators come to China to purchase analog TV handsets powered by our chips," He said. "For example, there is a huge handset market in Dubai, where handsets won't sell unless they include an analog TV function."
Telegent even negotiates handset sales with foreign telecom operators on behalf of Chinese handset companies.
"We may be the only chip company that has a handset sales team," He said. "Our analog TV chips have helped Chinese handset companies to take market share from big international brands in places such as South-East Asia, the Middle East and South America." 
As a comparison, He said that Telegent ships more analog mobile TV chips per month than the number of DVB-H digital mobile TV chips that have been shipped in Europe over the past few years.
The current global economic climate may also serve to boost Telegent's sales even further, He said.
"With the global financial crisis, people have less money, but they will not stop using handsets. Instead, they will choose cheaper and lower-end models," He said. "The two advantages of Chinese-made handsets are their low price and integrated functions."
Opportunities will also increase for Chinese handset makers in general.
"Chinese handset companies should pay more attention to handset quality and services in order to seize this chance," she continued. "When users find that these cheap Chinese handsets are good to use, they will go on using them even when the economic downturn ends."
However, many Chinese handset companies neglect to do market research. According to He, about two-thirds of the handsets that contain Telegent's chips are currently exported. However, as foreign currencies have devalued, many Chinese handset companies have chosen to halt all exports, He said.
He gave the example of the Brazilian Real, which has dropped heavily, while the Argentine Peso has dropped by a far smaller degree. "So why halt exports to Argentina?" He said.
"At first, we did not get involved in the handset market. When we found that many handset companies lacked a clear market strategy though, we started doing research on the handset market on their behalf," He said. "That's also why these companies like us."
Although the migration from analog to digital TV is an aim shared by many countries, by 2012 around 88 percent of the world's population will still only have access to analog TV signals. Even if China finishes digital TV migration in 2015, the majority of the world's population will still only be covered by analog TV signals.
Digital mobile TV also faces the hurdle of covering its costs. With China's CMMB digital mobile TV likely to be a paid-for service, handset companies that incorporate CMMB chips will have to convince users that mobile TV - an unfamiliar service - is worth paying for. He believes that the widespread use of analog TV-enabled handsets could serve to popularize the use of mobile TV in general, paving the way for users to upgrade to paid-for digital mobile TV in the future.
Although analog TV users will eventually become digital TV users, there is still long time to go before this process is complete, so the company will spend its time developing new profitable functions.
"We are now considering cooperating with operators to have the SMS function while watching mobile TV, which can enable people to directly vote for their idols while watching some star-making programs," He said.

source:www.interfax.cn

Next-generation broadcasting and television network expected to be established in 10 years

The Ministry of Science and Technology and the State Administration of Radio, Film, and Television signed a cooperation agreement on December 4 in Beijing to jointly boost construction of China's next-generation broadcasting and television network.

According to the agreement, China will develop a next-generation broadcasting and television technology system to suit the country's conditions. The system will be based on developments in digital cable TV and China Multimedia Mobile Broadcasting (CMMB), as well as be supported by the core technology of High-Performance Broadband Information Network which was independently developed in China.

The next-generation broadcasting and television network is expected to take about 10 years to complete. The network will be a new generation of national information infrastructure with a fundamental feature of "integration of three networks," and aims to meet the demands of development in industries, including modern digital media and information services. 

source:http://english.people.com.cn/

Shanghai to Start CMMB Commercial Operations

Shanghai CMMB operator Oriental Pearl Group (OPG) (600832.SH) has stated that its CMMB network will begin official commercial operations on January 1, 2009, making it the first CMMB operator in China to do so. Mobile phone TV subscribers will pay a monthly fee of RMB 12 for the service, of which the State Administration of Radio, Film and Television (SARFT) will receive RMB 10, and the operator RMB 2.

A source at OPG has revealed that there will be a total of 100 CMMB retail outlets in Shanghai by the end of 2009, plus 10 CMMB demonstration centers.

In addition, Shanghai will receive 100,000 of the 1 mln handsets that will be purchased by SARFT in a bidding process that will be completed before the end of the year. The city will construct its own channel partner system for the SARFT tenders, and plans to purchase additional terminals in excess of the original tender.

source:marbridgeconsulting.com

Ministry of Science and Technology, SARFT Ally on Network Convergence

On December 4, China's Ministry of Science and Technology (MOST) and the State Administration of Radio, Film and Television (SARFT) signed the "National Cooperation Agreement for Innovation in High-Performance Broadband Data Networks and Next-Generation Broadcast Television Networks." MOST and SARFT will set up joint working organizations for cooperation on the construction of next-generation broadcast networks (NGB).

The primary objective of the agreement is to use digital cable and CMMB as the foundation for development of a model end-to-end, fully-converged NGB network combining fixed-line and wireless networks that will bring network coverage to all major cities nationwide, resulting in a Chinese NGB network within about ten years' time.

Core transmission bandwidth for NGB networks will be more than 1,000 Gbps, with more than 60 Mbps per user guaranteed, bringing broadband interactive data networks to a wide audience and ensuring the goal of bringing the "information superhighway" to every household over the coming 20 years.

source:marbridgeconsulting.com

Gehua to Launch JV to Operate DTV Channels

Chinese digital cable TV operator Beijing Gehua CATV Network (600037.SH) plans to invest RMB 20 mln to establish a new company with Shanghai Longyu Investment and Shenzhen Daohong Venture Capital Management that will operate and invest in digital television channels. With a share of 40% in the new company, Gehua will be the largest shareholder.

Once established, the new company will cooperate with channel operators in the areas of channel positioning, program planning, and the design of business models for digital channels. The new company will use a market-oriented approach to attract high-quality program production staff for the self-production of core programming content. At the same time it will outsource and enter agreements to obtain high-quality programming from other content suppliers.

Gehua has also announced that it plans to sell a 7.5% stake in Shenzhen-based DTV set-top box middleware provider iPanel back to iPanel for a price of RMB 63 mln. Gehua, which currently owns approximately 15% of iPanel, stated the move was part of a shareholder restructuring at iPanel in preparation for iPanel's IPO.

source:marbridgeconsulting.com

Sumavision to Launch DTV Remote Payments

Zheng Haitao, chairman and president of DTV software and systems provider Sumavision Technologies, has revealed that the company will begin trials of DTV remote payment next year in Beijing. This information has also been confirmed by a source at cable TV operator Beijing Gehua CATV Network (600037.SH).

Sumavision has already developed DTV remote payment software that supports television shopping and online payments, and will be ready for commercial use in the first half of next year. In the future, further expansion to incorporate other e-commerce functionality is possible.

In addition to Beijing Gehua CATV Network, other companies have also expressed interest in this value-added service, including Hunan TV & Broadcast Intermediary (000917.SZ), and Inner Mongolia Broadcast Television Network.

source:marbridgeconsulting.com

CMMB Handsets to Get Telecom Network Access Next Year

An executive from a telecommunications consulting firm recently revealed that mobile handsets supporting the CMMB mobile phone TV standard are expected to be allowed to receive network access permits from China's Ministry of Industry and Information Technology (MIIT) next year. The source commented that currently the only hindrance is matters of policy.

When asked to comment on this, a source at the State Administration of Radio, Film and Television (SARFT) commented that it was just a matter of time before CMMB phones were able to receive network access permits.

source:marbridgeconsulting.com

China To Invest CNY2.5 Billion To Extend Coverage Of Terrestrial Digital TV

Wang Xiaojie, director general for the Science and Technology Department of the State Administration of Radio Film and Television, said at the Fourth China Digital Media Summit that the country will invest CNY2.5 billion to extend the coverage of terrestrial digital TV, marking the beginning of the application of the Standard of Digital Television Terrestrial Broadcasting in China.
The Standard of Digital Television Terrestrial Broadcasting was published in 2007. In January 2008, CCTV announced plans to broadcast high-definition terrestrial digital TV programs, which represented for the start of the commercial use of terrestrial digital TV.
Wang said that SARFT broadcasted terrestrial digital TV programs in eight major Chinese cities before the 2008 Beijing Olympic Games. The terrestrial digital TV includes two channels. One is a high-definition channel, broadcasting high-definition programs on CCTV; and the other is standard-definition channel, broadcasting programs of local provincial and municipal TV stations.
Until 2009, SARFT will gradually extend the terrestrial digital TV broadcasting and the country will invest CNY2.5 billion to establish a nationwide terrestrial digital TV system in three to five years, added Wang.
She further explained that the coverage promotion will be divided into two phases. In the first phase, the high-definition CCTV programs and standard-definition programs will be available in 37 large and medium-sized cities. In the second phase, the standard-definition programs will be available in 333 cities and 2,861 counties. The project will be started at the end of 2008 and be promoted at the beginning of 2009.

source:chinatechnews.com

SARFT to Purchase 1m CMMB Terminals in 2009

Wang Xiaojie, director of the State Administration of Radio, Film and Television (SARFT)'s Science and Technology Department, has revealed that next year SARFT plans to purchase 1 mln CMMB terminals. Wang estimated that by the end of this year, 100 cities nationwide would have CMMB coverage, and that value-added services, including interactive content, would also be introduced.

source:marbridgeconsulting.com

Chongqing Reduces DTV Set-top Box Price

Chongqing Cable TV has reduced the price of its digital TV set-top boxes (STB) from RMB 580 to RMB 493, and, for those customers who purchase one, is also waiving basic subscription fees for one year. In addition, the company is expanding its number of analog television channels from 6 to 8, for which it charges a subscription fee of RMB 5 per month.

The company is currently testing an interactive platform for its DTV services, and expects to be able to launch an interactive platform by year-end that will offer online shopping, gaming, traffic inquiry and ticket-purchasing services.

A spokesperson with the Chongqing broadcasting authorities said the goal for this year and next is completion of DTV conversion work for the 3 mln cable television users in the city and outlying suburbs.

Gehua DTV Subscription Fees Win Tax Exemption

Beijing Gehua CATV Networks (600037.SH) announced today that the company had received a notification from the Beijing Bureau of Finance and the municipal tax authorities that in order to support digital cable testing and conversion projects, the authorities will exempt Gehua from business taxes on the RMB 18 per user per month it receives for basic DTV services from July 1, 2008 to June 30, 2011. Preliminary calculations show that in 2008, as a result of the exemption, Gehua will record approximately RMB 5 mln in additional profits.

source:marbridgeconsulting

CMMB Signals to Be Encrypted by Year-end

In consideration of future business models for the network, the State Administration of Radio, Film and Television (SARFT) has begun implementing a comprehensive conditional access (CA) system for CMMB-based mobile phone TV broadcasting. The system will be used to encrypt CMMB broadcasts in all cities with CMMB networks by the end of the year.

A spokesperson for the business development department of the Hubei Mobile Television Company has stated that mobile phone TV is currently in the free-of-charge phase. If all CMMB signals are encrypted by the end of the year however, then mobile phone TV will enter the commercial use phase in 2009, although almost 10 channels would remain available free-of-charge.

A business development spokesperson for SARFT's mobile phone TV company has stated that embedding CA chips in new terminals will not cause an increase in price. The method of securing CA authentication on those terminals which have already been released has not yet been determined.

source:marbridgeconsulting

Shanghai Telecom full-time business metro construction

With the restructuring of the telecom industry this year, the three major operators have to provide a full-capacity operation of the business, it is necessary to achieve the full business operations, the operators must be in the business, Operation, as well as network terminals have done a full range of integration, and network integration Is the most important.

From the current type of business, after the integration of the entire network of business should be able to carry 3G, NGN, IPTV, broadband access and interactive games and other services, users can end all types of systems anytime, anywhere access network resources, rich experience Business. With the IP technology in recent phase of development, security and its ability to convergence has made substantial progress, QoS, MPLS technology is perfect, and so mature, the use of ALLIP model for the transformation of network integration is a more feasible方式.

Shanghai Metro as an IP telecommunications network, is now carrying a variety of types of business. In the full-time business operations, will be a variety of business through the Shanghai Telecom to achieve MAN bearer, is a program viable.

MAN is currently carrying the type of business

Shanghai metro construction since 2001, with the technology, ADSL technology, such as maturity, from the beginning of 2002, Shanghai, the number of users of broadband access has been in a state of rapid growth. With well-developed network technology, MAN bearing on the type of business in recent years to gradually enrich themselves. From the development, the enterprise customer demand for broadband services will be further growth in the terminal also speed up the pace of diversification trend in the development of the network should have a lot of room for development.

MAN is currently provided by the business can be roughly divided into the following categories.

Internet access is provided by most Internet-based business, to provide users access Internet. Means there are narrow-band access / dial-up broadband, fiber optic, wireless and so on.

In the face of the main types of enterprise VPN users, to provide the point between the post office network to connect remote offices and some businesses, MPLS, IPsec, L2TP, and other technology. VPN business in a very good development in recent years, growth in number of nodes remained more than 50% over the next few years will be driven business VPN bandwidth-business an important source of growth.

IDC provides room, rack, leased bandwidth, server hosting and other basic services in the past few years and gradually developed a network built on behalf of the escrow, security, load balancing, speed up the network, data backup, and other value-added services. Because of its high-speed access, professional venues, professional maintenance of the characteristics of the development of better business.

IPTV use of the broadband network to provide digital TV services, its main features is interactive and real-time, playback, on-demand so that it functions as compared with traditional TV have a greater advantage, there are still a lot of business development.

Is the voice telecom operators to provide the basis for one of the business in recent years the rapid development of VoIP technology, the original voice of a greater impact, at the same time operators are also thought to change gradually in its own products into the VoIP system Services.

At present, the main game by the SP to provide services, such business has developed very rapidly in recent years, used to carry the game platform and terminals are becoming increasingly more.

The rapid development of the network, a variety of business development momentum of which are more rapid, and a variety of business network bandwidth capacity, transmission quality, safety features, such as requirements are different, so in the same multi-service network carrying The need to consider the characteristics of the business, in order to protect the quality of the business, improve the network's ROI.

New CMMB Tuner Developed By Sharp

Sharp is jumping into the Chinese mobile video broadcasting sector with a new mobile TV tuner that supports China Multimedia Mobile Broadcasting.
Sharp has developed the VA3C5CZ933 a tuning device intended for mobile equipment in the Chinese market, with mass production slated to begin in December 2008 and a monthly production capacity of about 500,000 units.
China's efforts to provide digital mobile broadcast services intensified in anticipation of the Beijing Olympics, and broadcasts under the CMMB system, a standard advanced by the State Administration of Radio, Film and Television, began in 37 cities in July 2008. By the end of this year, SARFT plans to expand CMMB network coverage to more than 300 additional cities.
China Mobile Multimedia Broadcasting is the Chinese broadcasting industry's mobile phone television standard. At the end of 2007, SARFT initiated bidding for the construction of the CMMB network for which it received CNY150 million in special funds from China's Ministry of Finance. This was the second round of bidding for CMMB equipment for SARFT and covered transmitters, testing devices, CMMB portable terminals and other supporting systems.
source:chinatechnews

SARFT Clarifies Operating Model, Technology System For CMMB

The State Administration of Radio Film and Television of China held a teleconference last week on China Mobile Multimedia Broadcasting, in which the administration clarified the direction for the future development of CMMB.
The conference marked the formal start for the construction and operation of CMMB in China and it also represents a new period in which the CMMB technology transits from technical tests to an operational stage.
SARFT says that the network coverage of CMMB should combine satellites with networks and adopt unified standards and nationwide roaming systems. The supporting systems should be able to meet the demand for the complex operation of varied CMMB services, forming a unified-operated and unified-managed new industrial operating mode.
This all actually means that the SARFT will seek a national reunification of the operating mode of CMMB, like what it has done with China's telecom industry.
At present, units directly under the SARFT have jointly invested and established a company called China Satellite Mobile Broadcasting Corporation, which is responsible for the network coverage extension of CMMB in China.
Source: chinatechnews

Private Enterprise Gets IPTV License

It was reported yesterday that the State Administration of Radio, Film and Television (SARFT) had issued a new IPTV license to the Beijing-based company Huaxia Network.

Previously, SARFT had awarded licenses to operators including the Shanghai Media Group (SMG), China Central Television (CCTV), Southern Media Corporation (SMC), China Radio International (CRI), and Hangzhou-based Wasu.

The IPTV license is actually a differently named version of the Permit to Transmit Audiovisual Programming over Data Networks, targeted at different terminals. Currently video-sharing websites have permits for audiovisual programming to be received by computers, while the IPTV license pertains to television reception of programming.

source:marbridgeconsulting

Market & Technology Conference of International Radio, Film and TV Equipments in Shanghai Television Festival

The Shanghai Television Festival was sponsored by the State Administration of Radio, Film and Television and the People’s Government of Shanghai Municipality, and undertaken by the Shanghai Municipal Administration of Culture, Radio, Film and TV and Shanghai Media & Entertainment Group. The market of media & international radio, film and TV equipment, one of the master activities of the Shanghai Television Festival, has achieved 13 successful terms. It includes 7 categories in general: equipment for video and audio production, technology and equipment for cable digital TV, technology and equipment for the media industry, high-end civil equipment, broadcast and television transmission and broadcasting systems, equipment for film, TV and audio, lighting and acoustic for film and TV and relevant industries.

    The last terms of exhibitions had attracted about one hundred domestic and overseas manufacturers of radio, film and TV industry to participate on the exhibition area reaching 4,000m2. The products brought by enterprises from 8 countries and regions as well as domestic ones were exhibited, including: HD films, equipment for HDTV, state-of-the-art products or equipment, network and digital HD making and broadcasting. Each day the exhibition received more than 4,000 visitors. It has become one of the most important connections and bridges between all manufacturers and customers both domestic and overseas, as well as the best platform for the numerous manufacturers to show the power of their technology, release new products and promote their brand image.

In 2008, the international radio, film and TV equipment market will explore the connotation of service of radio, film and TV equipment comprehensive exhibition further based on the subject of Trend of Integration Brought by New Technology, and conduct activities of technology research, discussion and communication and products promotion around the hotspots of HDTV, system of media information and media. The 14th Shanghai Television Festival, 2008 will be held at the Shanghai International New Expo Center from June 10th—12th, 2008, and will present industry professionals both domestic and overseas and many film and TV audience members with a refined, considerate and professional image.

    Organizer/Organizing Committee:

    Office of Equipment Market of Media International Radio, Film and TV, Shanghai Television Festival

    Contact: Fan Zhenrong, Wang Weiqing, Song Xin’guo

    Tel: (86-021) 62565899 (ext) 5928/5614      Direct Dial: (86-021) 62537832
 
    Fax: 021-62878338

    E-mail: fanzhenrong@smg.sh.cn / vanson1007@smg.sh.cn / song@smg.sh.cn

    Website: www.stvf.com
Source:HC360

National Standard Digital TV Signal First Aired to the National from Shenzhen

The national standard digital TV signal was aired for the first time to the nation on the site of Shenzhen Hi-tech Fair on the morning of October 12th, and Shenzhen became the first city in China to implement this national standard formally. From this point on the Shenzhen citizens can receive and watch free HD digital TV with receiving devices of integrative ground digital TV, HD set top box, multimedia TV receiver, on-board receiver and receiver connected to computer.

    This time the aired signal from Shenzhen also covers most of the region of Hong Kong. Hong Kong has decided to apply the ground digital TV standard supporting national standard before. By the end of this year, TVB and ATV in Hong Kong will broadcast overall HD and SD programs applying the same national standard technical system.

    Though the national standard of ground digital TV transmission began to be implemented from August 1st, the public had been worrying about the development of industrialization due to the immature matching standard and industry chain. In the ceremony of this first broadcasting, Zhang Guanghua, the executive vice president of Legend Silicon Tech, expressed in front of the media with an optimistic tone that up to the present the integrative chip plan has been matured with steady performance across the board, laying a solid foundation for operators to conduct different business operation models.
Source:HC360

Zhang Haitao Presides Conference to Promote Application of National Standard on Ground Digital TV

On the15th of March, Zhang Haitao, the deputy director general of SARFT, presided over the conference of a leading group to promote work on terrestrial digital TV, heard reports made by each working group on work progress of relevant technology policy, matching standards, technical tests and frequency planning, and studied how to promote the application of national standards for terrestrial digital TV.

    Zhang Haitao pointed out that the application and promotion of a terrestrial digital TV standard can be seen as an important technology reformation and systems process in the field of broadcasting and TV transmission coverage, as well as the key event relating to the innovation in national science and technology and development of domestic industries. We shall understand the significance of application and promotion of ground digital TV standards thoroughly, realize the difficulties, the comprehensiveness required and pressure of implementing such standards, attach importance, reinforce leadership, organize elaborately, dispatch scientifically, and boost the technical preparation of each technology policy, standard, frequency planning and test. Currently we shall complete the following tasks:

    (1) to improve further the working group for technology policy, standards, planning and testing, coordination of resources, concentration of strength and focus on implementation; (2) to reinforce the study on key technology policy and major matching standard, define as soon as possible the basic principles and key technology policy for development of ground digital TV, speed up to work out matching standard, set up basic system of technology standard, and lay groundwork for implementation of standard; (3) to reinforce the propagating and implementing of standards to train the whole system to learn the new standards and implement with self-consciousness, to apply multi approaches to propagate and promote the importance of national standard, enhance the solemnity and authority of national standards, improve the power of integration of the  broadcasting and TV industry, and create an excellent environment for implementation of standards; (4) to reinforce the administration of pilot programs, execute strictly the regulations and requirements stipulated by the SARFT, boost the work of liquidation, define the necessity of transformation of nonstandard systems, see that regulations are strictly followed and ensure the implementation of national standards; and (5) to speed up the relevant preparation of technology test and frequency planning to lay solid groundwork for ensuring the CCTV broadcasting ground HDTV in Beijing in October and launching HDTV programs in the 6 Olympic Games cities including Beijing. Mr. Zhang requires that each relevant entity shall strengthen the sense of mission, responsibility and pressure further, play full of positivity, initiative and creativity, work as a team with all the power, speed up and ensure punctual completion of each task.

The “11th 5-year” Plan for Hi-tech Industries Development Proposed to Complete Generally the Digitalization Transformation of Video & Audio Industry in 2010

On the 14th of May, the National Development and Reform Commission published on their website the “11th 5-year” Plan for Hi-tech Industries Development (Public Draft) (“the Plan”) which proposed that it shall complete generally the digitalization transformation of traditional analog signal video and audio industry by the year of 2010.

    It is proposed in the Plan than during the “11th 5-year” Plan period the country will exert the full function of the market mechanism and promote the strategic transformation of video and audio industry from traditional analog signal technology to digital technology The emphasis is to develop the digital TV industry and construct a system for the digital TV industry from core components to finished products, from hardware to software, from systems to terminals, and from manufacture to operational service.

    The Plan has put the electronic information industry including video and audio industry as the most important point of development for the “11th 5-year” hi-tech industry, proposed the development of the basic core industries like the integration of circuits and software with great efforts. It also emphasizes the need to cultivate a new industry group for a next generation network, a new generation of mobile communication, digital TV, high-performance computers and network equipment.

    During the period of the “11th 5-year” Plan, the country will strengthen its communication industry, with a focus on the development of a new generation of cellular mobile communication, digital trucking systems and products with broadband wireless access, positive promotion of the research, development and industrialization of intelligent optical networks, ultra-long distance super-speed optical transmission and broadband cable access technology, realizing manufacturing, reinforcing of research and development of next generation network technology and key products to shape new industry growth points of high-end routers and network hubs.

Huaxia anye got the fifth IPTV license

    Huaxia anye becomes first private company to receive IPTV license

    Huaxia, for the display of a license is divided into three parts, including a computer-based player-management business, computer-based program integrated business operations, as well as on TV's audio-visual educational programs. The most valuable is the third part of this.
     Huaxia at the present stage of education as a strategic breakthrough, and education can be very broad definition of patriotism education, education building and so on, are also areas of education. Extend the application of its great potential.
    The use of the license can be combined telecommunications operator needs to audio-visual education programs for a breakthrough from the industry evolution to the public; IPTV can be used as education polymeric or content of the SP platform; can be more joint video site, terminal manufacturers launch high-definition on-demand (download) category Business, try the steps of IPTV products;
      On the license was the reason, it is said that the country is relevant ministries from a strategic point of view, the need for the closure of Radio, Film and Television of the existing system, the introduction of competition and new media operations into the new blood, new domestic increase in the development of dynamic media.

SARFT: Cable DTV Subs Reaches 40 mln

Vice director Wang Lian of the State Administration of Radio, Film and Television (SARFT)'s department of technology said at the China Digital TV Forum 2008 that 33 cities and regions across China had completed DTV conversion projects as of August of this year, bringing the number of digital cable subscribers nationwide to more than 40 mln, expected to increase to more than 45 mln by the end of the year. 155 premium DTV channels are now broadcasting around the country.

Wasu deputy GM Qiao Xiaoyan revealed that as of September 24, Wasu had 412,150 interactive TV subscribers, with an average increase of 600-700 subscribers per day. The company has a monthly ARPU (average revenue per user) of approximately RMB 50.

China's households-using-TV (i.e. HUT) rates are at an approximate average of 30-35% daily, with interactive TV traffic measuring an average of 607,284 instances daily and HUT of 80-85% monthly.

GM Li Degang of Guangxi Cable revealed that Guangxi plans to invest nearly RMB 800 mln over the next 3-5 years into upgrading unidirectional networks in the Beibuwan Economic Development Zone to bidirectional networks.

CDTF2008 to disclose the key to the development of Chinese digital TV data

September 25 to 26, the fifth China Digital TV Industry Summit Forum (CDTF2008) in Beijing, Wen held a grand Shuicheng all. CDTF2008 in, the State Administration of Radio Science and Technology Wang, deputy director of the Alliance, the Ministry of Information Industry and electronic information Zhao Bo, deputy director the State Administration of Radio, Deputy Secretary for wireless Zhao-Hui Sun, and other leaders, Li Youping Chinese Academy of Engineering, China Senior Fellow, Hou Ziqiang Academy of Sciences, Beijing University of Posts and Telecommunications has Jianqiu, a professor, and other experts, Beijing Gehua vice president Luo small cloth, deputy general manager of Shanghai Oriental Cable Nine Commentaries on the Communist Liu, Zhang Yu, general manager of cable Xiamen, Shenzhen Tianwei video of the total work Xu Jiang Shan , Chairman Tan Zhuping cable Baoding, Changsha, general manager of mobile TV-Grand, North Canton media Luo Xiaojun, deputy general manager of mobile TV, C Wang, deputy general manager of CCTV's network, the general manager of the Huacheng Television Quan, deputy general manager of Shanghai high-Yue , And media Ding as the CAI Heng, general manager of equal more than 70 digital TV operator CEOs, as well as the day of Parkinson's chairman Lu Pin, NDS General Manager of China Chun-wai, and other industry elite gathered at home and abroad from the hundreds of Along with the audience on China's digital television five years to carry out the initial sum, and in the next five years the number of the process of prospect.

45,000,000

2008 is the 30th anniversary of China's reform and opening, China is also the number of radio and television 5 years. State Administration of Radio, deputy director of science and technology, deputy director Wang CDTF2008 together in a comprehensive introduction on the broadcasting of digital television development and policies. He pointed out that at present there are 33 cities and regions to complete the overall cable digital TV conversion, as of August this year, the national cable digital TV subscribers has more than 40,000,000, it is estimated that the end of the year should be able to more than 45,000,000. At the same time, digital pay-TV aspects of the steady development of rich digital content, the country launched a total of 155 sets of pay-TV broadcasting.

In addition, the digital terrestrial broadcast is going well. Published on the ground transmission standard, 17 supporting the application has been promoting a comprehensive, and 330 models to determine the mode of application 4. More importantly, the Ministry of Finance has been included in the terrestrial digital TV development plan, special funds 2.5 billion, with 3 to 5 years to cover the building of the country's terrestrial digital television system. At present, the satellite broadcast of the industry chain are ripe, planning to use 4 transmission transponder and the central provinces of the 43 sets of radio and 48 television sets.

The most noteworthy is that the General Administration of Radio, Film and Television to prepare the formation of a national broadcast mobile multimedia operating companies, in addition to the early opening of the 37 cities, covering the planning of the first 160 prefecture-level cities, to be completed by the end of the National City's ground-level coverage, 2009 CMMB satellite coverage in the establishment of the system.

Digital TV industry to promote the end product, of course, can not be separated from the pulling, but complement each other. Letter Electronic Information Department of Public Works Secretary Zhao Bo, deputy director of the Fifth China Digital TV Industry Summit Forum (CDTF2008), said that in the first half of this year, LCD TV production to Taiwan 12,230,000, an increase of 71%, plasma TV production 940,000 Taiwan, an increase of 208 percent.

Interactive is king! ARPU value of 50 yuan

Digital Radio, Film and Television's five-year process, but also around the Chinese digital cable operator's five-year, from all over the country's digital cable TV operators in the Fifth China Digital TV Industry Summit Forum (CDTF2008) were on different figures depict Its digital blueprint.

China, as the joint Qiao Xiaoyan, vice president of digital description of the number of China in Hangzhou, the business outlook, the average user spending in the video a month has reached 50 yuan, 600 yuan annually, and broadband service packages in 980 yuan, which marks The number of China has entered the business on track. As CDTF2008 Summit held the day before (September 24, 2008), China adopted a number of joint operations, the nationwide total of 412,150 subscribers interactive TV, interactive daily average number of users is 600 to 700, which are on ARPU Value of 50 yuan or so users. Data show that the interactive TV users Kaiji Shuai daily average is 30 to 35% of the daily average of interactive television traffic is 607,284 times the average monthly Kaiji Lv 80 ~ 85%. These are very gratifying figure.

De-Gang Li, general manager of Guangxi from the cable to the figures provided, in Guangxi have been completed so far, 18 counties, towns and townships network integration, has started or is about to start the examination and approval by the township integrated network of 18 counties, a total of more than 3700 networking villages, rural network users to add 180,000 Families, county and village to do a good rural network users even more than urban incomes. At the same time, also in Guangxi plans to invest close to 800,000,000 yuan by 3 to 5 years in the Beibu Bay economic zone will be one-way cable network upgraded to two-way multi-functional networks.

Of course, Digital Radio, Film and Television also need a process that, for some users to watch TV instead of rigid requirements of the region, more users need to cultivate the habit of consumption. To attend the fifth China Digital TV Industry Summit Forum (CDTF2008) of Xiamen Zhang Yu, general manager of cable have ideas of their own, "in the morning to digital TV subscribers down, the same day back in Xiamen for 20% of the cost, until a week or so 70%. " This coastal city in the south has been regarded as good results, but that Xiamen and cable services is also closely related to the follow-up.

Although the communications industry at every turn 10,000,000 compared to the starting point for users, the digital TV industry has experienced a 5-year development is still immature, but the number of users brought about by the increase ARPU value indeed an indisputable fact. Data show that the broadcasting industry from the month prior to the close more than 10 million, to the present 20 per month to receive a few dollars to raise the general rate of 10 yuan, to ease pressure on the operation of Radio, Film and Television is still very useful. In spite of Radio, Film and Television revenue constitutes a matrix of the market covered most of the killer application has not yet appeared, but in various parts of the efforts of operators, ARPU enhance the value of the good.

 

230,000,000 and 17,660,000

Olympic by Dongfeng, well off satellite broadcast, mobile TV (mobile multimedia broadcasting) spread out across the board, the national terrestrial digital TV operators, IPTV and Internet video and other new media form of turmoil for a burst of radio and television comprehensive digital powerful energy. In the fifth China Digital TV Industry Summit Forum (CDTF2008), new media and the Olympic delegates are also continuing to bring the topic. In CDTF2008, C Wang, deputy general manager of network CCTV said on August 8 opening ceremony on the same day, a total of 161 million people watched the opening ceremony of the network as a whole during the Olympic Games, through the Olympic co-authorized Web site of Internet users are viewing 231 million people , Did not come into contact with Olympic co-authorized Web site of Internet users, only 10%. Hou added that the teachers through radio and television to watch the Olympic Games is a ratio of 17.7 percent, the network is 14.6 percent, 6.8 percent public transportation is moving through the phone looking at 1.9 percent. Despite the new media at the beginning, but has shown great vitality. At the same time, there are a number: 46% of the people watching on TV to win Olympic gold in the first moment, 43% of the people through the network to watch the first Olympic gold flowers Who.

North Canton Luo Xiaojun, deputy general manager of the media in the CDTF2008 from another area in support of the new media during the Olympic Games in the rapid development. It is reported that during the Olympic Games, North Canton media coverage of the Beijing Public Transport 80% loading 12,000, with 24,000 screens; the Mass Transit Railway, covering 13, 8-5, line 10. According to incomplete statistics, the North Canton daily media coverage of the 17,660,000 people in the audience, the audience of an enormous scale.

Hou Ziqiang as a teacher has said, despite the beginning of the new media, but has shown great vitality. New media today is no longer a subsidiary but an indispensable means of media players.

100 years and 10GB

Be it cable, terrestrial, mobile digital television, or the rise of new media, in the final analysis, will promote the transformation of Radio, Film and Television Industry.

Radio, Film and Television leveraging on how to reform this problem, China Academy of Engineering Li Youping teacher will be a surprise point on the tiny flash on. In the fifth China Digital TV Industry Summit Forum (CDTF2008) the subject of the report, Li Youping Academy of Sciences put forward, just as paper and printing forms, as the price of flash in less than 10 years dropped 10,000 times when Flash memory to disk as represented by the memory of micro-faced than their own as early as 100 years of broadcasting, the combination will form a new concept - the Treasury, 1G, 2G can keep thousands, tens of thousands of books, and this is the Library Concept. Some statistics, 1,000 and 10,000 kinds of newspapers every day of the new journals have more or less the amount of data is about 10GB, the satellite is able to push every day 400GB, 10GB is a piece of cake. If the Xinhua News Agency, which was jointly developed by Gehua and so on, "Xinhua bank" can be successful, it is expected to be a brand-new transmission, direct spread to rural areas, and to the world via satellite. At that time, "bank" can help books to the rural areas, the media, to go abroad, "bank" to help the media to become the next generation of radio broadcasting, "bank" of the Internet media can help overcome congestion.

 

IPTV miss the Olympic opportunity to show that chaotic market

     iSuppli's view, China Central Television (CCTV) in Beijing can not afford prior to the Olympic Games in Beijing to deploy IPTV (IPTV), that the IPTV market in a state of chaos, this is impeding the development of technology in China.

     At that time, even though there are indications that the CCTV in Beijing on the eve of the Olympic Games in Beijing to launch IPTV service, but that failed. As a major IPTV license holder and operator, CCTV is China's most influential television company. As early as 2006, CCTV plans to carry out IPTV business.

     CCTV is not only in the deployment of IPTV encountered problems. China Netcom is China's second largest fixed-line operator China and the North's main carrier, completed in 2007 to support 50,000 users of IPTV equipment to invite tenders. ZTE and Alcatel - Lucent successful. However, after two years of preparation and on-site tests, IPTV finally failed in a timely manner prior to the launch of the Olympic Games, many of the observers is expected to come to nothing.

     IPTV in Beijing, the slow progress in the IPTV reflect the general situation of China. IPTV broadcast media company and the telecommunications operators among the core of the conflict of interest has not yet been resolved.

     In addition, some digital television (DTV) the strong competition faced by IPTV is an obstacle. For example, in Heilongjiang Province is China's first deployment of IPTV services in the region, attract new users are experiencing difficulty. IPTV users in the province in August remained at 120,000. However, should also be noted that deployment of IPTV in Heilongjiang in the first year, only 10,000 IPTV customers.

     In contrast, IPTV in the healthy development of China Southern. China Telecom and Shanghai Media Group (SMG) of the strategic center of the Shanghai market, in August a total of 560,000 users. Jiangsu Province this year, the official deployment of IPTV services, only 8 months has attracted 150,000 subscribers.

     iSuppli expects that as China Telecom and SMG in the past two years between the formation of a mature partnership model, IPTV subscribers will continue to grow steadily. In addition, China Telecom in August just completed 50,000 IPTV set-top boxes and related network equipment joint procurement tender. This should allow market participants to believe, IPTV will be in China's telecommunications provider of integrated information to the goal to play an important role.

     In addition, the carriers between the joint procurement process will help reduce the IPTV set-top boxes and networking equipment, the overall price. At the same time, China Telecom is working to improve the OEM network equipment and IPTV set-top box interoperability between. iSuppli predicts that in 2008 China IPTV subscribers will reach 223,000.

     However, the Chinese IPTV industry as a whole has lagged behind its main rivals - digital television. iSuppli estimates that in 2008 seven months before the Chinese digital TV users increased by about 9,000,000 in July reached 37,000,000. iSuppli Corporation predicts that by the end of this year the total number of Chinese digital TV users will reach 43,000,000.

     In contrast, look at the situation from the users, IPTV is still at a very early stage.

China Telecom propelled the network video industry

China Telecom CDMA wireless WiFi network terminal will soon launch a large-scale, unified and IPTV2.0 Jicai achieve results, the industry pointed out that the two actions send a signal to China Telecom in IPTV and WiFi on a two-pronged approach will be common Internet video to promote the development of the industry.

Based on the CDMA network of China Telecom's WiFi wireless terminals will be listed in October 2008 and the end of the year to test launch a large scale. At the same time, a few days ago China Telecom in 2008 IPTV2.0 platform and terminals Jicai projects have been decided the final outcome, the results Xiafadaoge province by province to the next step of the selection and procurement. It is understood that after China Telecom in 21 provinces and cities in the domestic building to a large amount of Wifi networks, many of the more developed coastal cities in the region has one of ChinaNet's Wifi wireless networks, wireless completion of the basic layout.

Internet experts believe that well-known Sam, China Telecom made a two-pronged force is a good signal. First of all, all licensed domestic mobile phone operators as a result, the need for management and protection of China Mobile and China Unicom's vested interests, in addition to WiFi module, which to many new problems brought about by technology, such as the iPhone mobile phone, Android Google phone are required to use high-speed network to download software and a variety of multimedia applications, the current universal application of the 2.5G network can not meet basic information needs of the mobile terminal. WiFi Internet access and the rate of up to 2Mbit / s or so, that can take advantage of the WiFi phone or laptop to enjoy high-speed video network. The video is just the speed of development one of the stumbling block.

Sam pointed out that followed, IPTV can make full use of broadband Internet technology, television signals into the signal format, the phone line or online data dissemination. User at home through personal computers or "Network + ordinary TV set-top boxes" to receive network television programs. IPTV to stress that the media providers and consumers of interactive, IPTV business users get high-quality digital media services, better access to Internet video content.

China Telecom and China Netcom, the two major fixed-line operator has been working as the development of China Mobile's Monternet the same value-added business platform, but whether the ChinaVnet China Telecom, China Netcom or the on-line every day, has been unsatisfactory. Now, with China's mobile telecommunications license in strong support of the fixed on the basis of the introduction of exciting interactive video networks will become its main selling point. Sam stressed that the video industry in the long run, the income scale should be quite a search engine, and then the operators and content providers to promote the rich, their development prospects will be very broad, the user will be expected to be the way to more and faster speed, Enjoy the feast brought about by the video network.

IPTV network that is interactive television, using a broadband cable network, set the Internet, multimedia, communications and other technologies to provide home users, including digital TV, interactive services to a wide range of new technologies, it Network to adapt to the rapid development of today's trends, the full and effective utilization of network resources. Wifi full name of the Wireless Fidelity, also known as the 802.11b standard, the main advantage is that the coverage of radio waves Canton; very fast speed, up to 11mbps; manufacturers to enter the lower threshold, do not have to spend money wiring network access.

Six CMMB Terminals Gain Certificates From SARFT

The State Administration of Radio Film and Television of China has released the second round certification results of China Multimedia Mobile Broadcasting terminals and CMMB terminals produced by six companies finally gained their certificates.
The six newly authorized companies include Qway Multimedia Technology (Shenzhen) Co., Ltd.; Shinco Electronic Group Co., Ltd.; Guangdong Gaoke Electronics Co., Ltd.; Beijing Tianyu Communication Equipment Co., Ltd.; Shenzhen Xing Hua Bao Electronic and Technology Co., Ltd.; and Shenzhen Vita Electronics Co., Ltd. Previously, three CMMB terminals produced by Lenovo, ZTE and Tianyu gained certificates in the first round quality judgement of SARFT.
Staring from July 22, 2008, the quality judgment of CMMB terminals was implemented by the Academy of Broadcasting Planning under the direct leadership of SARFT. At present, over 20 companies have handed in quality judgment applications to the academy.
According to the Academy of Broadcasting Planning, the network tests for CMMB terminals, which are divided into performance test, test points test and software test, are very strict. To accelerate the quality tests of CMMB terminals, the academy set up a special group to ensure the efficiency and high-quality of the quality tests. At the same time, its testing center also helps these manufactures to optimize the functions of their products, so as to meet the standards of SARFT.

source:chinatechnews

Update on CMMB Corporation

China's State Administration of Radio Film and Television (SARFT) is currently actively preparing to establish its mobile television company. Key components of its plan include:

1. The "China Broadcasting Satellite Mobile Broadcasting Company" will be established as a central government-level corporation.

2. Costs for the entire CMMB plan will total in the billions of yuan.

3. SARFT will oversee the production, integration and operation of CMMB programming, and will issue licenses for CMMB program integration and online transmissions. It also plans to establish 338 content integration platforms at the central government, directly-administered municipality, and local city levels, and a unified national client resource management and encrypted operations system.

4. At present, users can view 7 channels free of charge as well as 2 advertising-supported channels. These 9 channels will remain free of charge for the next 3-5 years.

5. 145 terminal manufacturers have joined the CMMB Alliance.

source:marbridgeconsulting

SARFT:CMMB will be set up at the central level of the company

SARFT has recently said it would spend billions to set up a central operation of the CMMB, at the same time to absorb the positive power of the parties to form local branches this point, the General Administration of Radio, Film and Television's CMMB route operator Clear Out.
"CMMB will be the formation of the central level, by the General Administration of Radio, Film and Television unit directly related to the formation of capital, the tentative name of the company for the 'Mobile Satellite Radio, Film and Television Ltd. Canton'," Administration of Radio, Film and Television Radio and Television, vice president of the Planning Institute Xie Jinhui said. It is understood that , The operating companies have invested as much as several billion.

At the same time, SARFT have begun the formation of local companies, said Xie Jinhui "CMMB from the current test operation of the feedback of view, CMMB's a very good market prospects, many investors are willing to investors."

SARFT has been completed before the Olympics in 37 cities and provincial capitals of the network fabric, and in the Olympic Games and Paralympic Games in a preliminary test carried out operations in accordance with aspects of the deployment of Radio, Film and Television, after the Olympics, CMMB will be covering the whole 360-level Cities, mainly on the surface of the U-band network coverage pattern.

"U-band network coverage of the population will be 450,000,000." Xie Jinhui said, "will be used the next S-band satellite network, rural, road, rail, sea, such as network coverage area."

At the same time, said Xie Jinhui, CMMB has become China's broadcasting industry by leaps and bounds the third opportunity, invested heavily in addition to the SARFT network, the parties will jointly improve the industrial chain of CMMB, it was revealed that he currently has 145 terminals business CMMB joined the Union.

Will China’s DTV standard eclipse its mobile TV spec?

PARIS — If you think you’ve got China’s mobile TV market covered with your CMMB (China Multimedia Mobile Broadcasting) chips, you’re misinformed. Legend Silicon, (Fremont, Calif.), a fabless chip company, is rolling out three new digital TV chips based on China’s terrestrial digital television broadcast standard called GB20600-2006.
All three chips, essentially terrestrial digital TV demodulation ICs integrated with memory and A-to-D converters, are designed for use in everything from fixed TV, set-tops to portable devices -- to be viewed on a train or a bus -- and mobile phones, according to Ben Runyan, vice president of marketing at Legend Silicon.
Unlike U.S. digital TV standard ATSC, originally designed only for viewing on a fixed TV at home in mind, China is touting that its GB20600-2006 standard is a terrestrial digital TV standard developed for both fixed TV and handheld devices.
The GB20600-2006 standard was formerly known as DMB-T/H (Digital Multimedia Broadcasting Terrestrial/Handheld).
Some observers call China’s GB20600 standard "an ultimate compromise" of two competing standards -- one developed by Tsinghua University in Beijing and another by Jiaotong University in Shanghai. The new spec is viewed as the co-existence of two separate standards, rather than a single standard integrating both approaches.
Tsinghua’s system TDS-OFDM (Time Domain Synchronous OFDM) uses multicarriers just like DVB-T and Japan’s ISDB-T. Meanwhile, Jiatong’s ADTB-T (Advanced Digital Television Broadcast Terrestrial) is a single carrier vestigial sideband system based on the US 8-VSB standard.
Legend Silicon, with strong ties to Tsinghua University, provided the brains behind TDS-OFDM development.
Legend Silicon noted that the new chips are the company’s 8th generation DTV demodulator compliant to China’s terrestrial DTV standard.
Competitors coming?
China, however, has yet to see very many competitors jumping into its market. This is partly explained by the fact that China’s analog TV broadcast cut-off date won’t arrive until 2015.
Further, Legend Silicon does have a leg up on its competitors because it was the key backer of Tsinghua’s system.
The only other serious competitor on the GB20600-2006 compliant digital TV chip market thus far, according to Legend Silicon, is HDIC, a subsidiary of Jiaotong University, which developed the competing ADTB-T system.
Micronas (Freiburg, Germany), however, announced just two months ago a family of digital terrestrial demodulators based on GB20600-2006.
Runyan said, "I think competitors are coming. The standard justifies the project and if you are not in it, you won’t be able to learn the market." Legend Silicon’s plan is, however, "to keep the bar forward so that it’s harder for others to catch up," he added.
Alon Ironi, CEO of Siano Mobile Silicon, which makes multi-standards mobile TV chips including one based on the CMMB standard, acknowledged that his company is following GB20600. "It’s on the roadmap," said Ironi, but declined to disclose a timetable.
Ironi, however, also indicated that any digital TV chip companies, including Legend Silicon, looking at the Chinese market may feel compelled to jump into the CMMB fray, "because the CMMB market’s uptake is very fast."
But when asked if the mobile TV market may be sewn up by CMMB chips before the GB20600-2006 standard catches fire, Legend Silicon’s Runyan said he isn’t worried.
Runyan stressed, "Mobile TV is a market driven by business models. In contrast, terrestrial digital TV is driven by the government’s mandate."
In the long run, Legend Silicon is confident that the GB20600-2006 spec will become a ubiquitous standard for devices of any screen size in China. "CMMB will help educate consumers on mobile TV," he said. "But China is a huge market. There will be a lot of room for a lot of players."
Legend Silicon’s three new chips
The three chips Legend Silicon has launched include LGS-8G75, LGS-8G77 and LGS-8G78.
According to the company, the LGS-8G75 and LGS-8G77 are the first two members of the LGS-8G70 family, which "support single- and multi-carrier broadcasts, integrate A-to-D converters and time de-interleaver memory, and provide correction for silicon tuner IQ imbalance."
Meanwhile, the company claims that the LGS-8G78 is "the world’s first GB20600-2006 standard demodulator with diversity functionality."
When two antennas and two tuners are added to a portable device, Legend Silicon’s diversity chips used in a pair can pick up even signals that are 37 percent weaker than normal (in 16-QAM mode). Further, in a poor carrier-to-noise-ratio environment, "With diversity, we can handle more than twice the noise -- 3dB -- when operating in 16-QAM mode," said Runyan.
16-QAM is one of the most common modes deployed in China and is defined in the GB20600-2006 standard, according to Legend Silicon.
Both LGS-8G77 and LGS-8G78 are integrated with a USB and secure digital input/output (SDIO) interfaces.
The power consumption of Legend Silicon’s new demodulation chips is "sub 400 milliwatts," according to Runyan. "When used in a smart phone running on 1,000 milli-amp battery, it enables a couple of hours of viewing time," he said.
All the chips are fabricated at Taiwan Semiconductor Manufacturing Co. (TSMC) using a 90nm CMOS process.
The LGS-8G78 with diversity feature is $15 in 10,000 units. The two other demodulation chips -- LGS-8G75 and 8G77 -- are priced at the "mid to low teens," Runyan said.
LGS-8G75 is shipping today, while LGS-8G77 and 8G78 are sampling, with a plan for volume production in November this year. These chips will be available for digital TV designs in, in time for China’s next February, according to Runyan.

Dian guang chuan mei: cable network to accelerate integration

Dianguangchuanmei (000917) on June 20 opened and the National Bank, Construction Bank branch in Hunan, the Hunan branch of China sign a contract by 3.3 billion yuan of total loans, loans for 15 hours, the interest rate for the current benchmark interest rate for Hunan digital cable construction projects. The works will include six, including free set-top boxes, a comprehensive business integration platform, building front-end systems, two-way transformation of MAN, the upgrading of six major backbone network, and other content. This is by far the financial sector on the domestic cultural enterprises into a single item of the largest loans. Dianguangzhuanmei from the operating results of the past two years, since the beginning of the whole digital transfer, the main industry has been in a deficit on the embarrassing position. With the deepening digital level, the company is the main trend of increasing losses. And song, depend on the government finance, Tianwei IPO financing than bank borrowings of the company to a certain extent, can protect the stability and sustained funding, but the financial commitment to the future expenditure is also heavier.
(- Financial and originality)

First, the number of pre-cable network will be a long time of high input process, likely to exceed the expectations of a company in Hunan Province in the 2.4 million cable television subscribers, and Beijing, Shanghai, less than the number of users, decentralization, Network front-end extension, of the need of greater funding. Dianguangzhuanmei performance in 2007 was a turning point, realized a net profit of 180 million yuan, an increase of 500 percent. 2008 interim results of the continuation of such high growth. The company operating income 1.63664 billion yuan, up 30 percent of operating profit 106.52 million yuan, an increase of 26 percent attributable to the realization of the owner of the parent company 65.99 million yuan net profit, up 101 percent. Advertising agency, cable television networks, programming is the media company's core business segment. In related trade agreement under the terms of income, the company can not fully share the Hunan Radio and the economic interests of powerful media media business lower margins. Cable network business to grow well. Network operating income growth in the first half of 84 percent, gross margin as high as 65 percent, year-on-year increase 2.27 percent. Since 2002, the company's main business revenue after deducting the operating costs of operating profits have been negative, to -1.6 billion in 2006, 2007 decreased to -7180 million. This shows that, despite the strong competition in the Hunan Radio and the media, advertising revenue increased year after year, but the company engaged in media-related business profitability has not improved significantly. If a company associated with the media no real change in trading conditions, corporate profits will mainly come from the venture capital business receipts. Taking into account the medium-term securities companies have emerged Fukui, we slightly lowered the company's performance projections, 08-09, is expected diluted earnings per share 0.31,0.33 yuan. Current total market capitalization of about 5 billion yuan. Cable network business from radio and television networks (600,831, stock it) now estimates the total market value of 2.3 billion yuan, Dianguangzhuanmei cable network business market value of 1.3 billion yuan (because only 57 per cent stake). International Convention and Exhibition Center assessed value of 200 million yuan, the venture capital business value estimates 1 billion yuan, 2.5 billion surplus can be regarded as an implied market value of the Hunan Radio Group operating business as a whole may be injected into a listed company is expected of the media business value. Hunan Radio Group restructuring Dianguangchuanmei media operations is an inevitable move, which is Dianguangchuanmei return of blue chip companies the best opportunity. Dianguangchuanmei is a preference in high-risk, patient investors wait for the investment varieties.
(- Financial and originality)

Cable network integration accelerated. During the reporting period the company holding 61.03 percent of Hunan Cable strengthen the integration of cable TV network in Hunan Province, and integration of new cable network assets of 10 counties and cities, 43 counties and cities a total integration of cable network assets to cities and counties in Hunan Province 50 per cent of the total. During the reporting period the new cable television subscribers to 200,000, the new conversion 700,000 digital TV subscribers, cable television subscribers reached 2.2 million, digital TV users 1700000. Cable operations to achieve operating income 373 million yuan, an increase of 84.34 percent, year-on-year gross margin increased 2.27 percentage points to 65.04 percent. Since Hunan Province, there are nearly 2 million cable television subscribers to be integrated, while resources in a more decentralized network, integration and larger number of translation costs, although digital television subscription fees increased eight yuan to 24.5 yuan, to resolve some of the translation cost pressures , But the company of assets and liabilities as high as 75.70 percent, the enormous financial pressure. Advertising business grew steadily. Hunan Radio and the media benefit from the sustained and rapid development, the company advertising revenues realized 1.14 billion yuan, an increase of 23.38 percent, but because advertising revenue allocation ratio decreased (from 2007 advertising revenue following some 300 million yuan to the Dianguangzhuanmei 40 percent, 60 percent to the Hunan TV; more than 300 million yuan to the Dianguangchuanmei some 15 percent, 85 percent adjustment to the Hunan TV advertising revenues for all Dianguangchuanmei by 15%, Hunan TV is divided into 85 percent), gross margin declined 4.83 percentage points year-on-year to 13.66 percent, while the Hunan Radio and the future is expected to continue high growth and profit prospects for companies advertising business will be dependent on the support for the parent company. Investment income enhance the profitability of the company. During the reporting period with the company through the reduction of electronic Chau (002,052, it shares) stake in the company 150 million yuan of investment income, venture capital companies operating reserves more abundant resources, has invested more than 20 high-quality enterprises, some enterprises as electronic Chau (002,052, stock it), Tuowei information (002,261 market, stock it) has been successfully listed on April 06 in Hunan Province Wu Jiaju formally established cable television ratings maintenance standards, which will greatly promote the company in digital cable TV Business development. Changsha, Zhuzhou, Xiangtan City MAN 3 cable digital TV ratings for maintenance fees for 24.5 yuan per household / month. 08 in Hunan Province plans to complete before the end of the province's overall digital TV translation, can be of concern.