September 25 to 26, the fifth China Digital TV Industry Summit Forum (CDTF2008) in Beijing, Wen held a grand Shuicheng all. CDTF2008 in, the State Administration of Radio Science and Technology Wang, deputy director of the Alliance, the Ministry of Information Industry and electronic information Zhao Bo, deputy director the State Administration of Radio, Deputy Secretary for wireless Zhao-Hui Sun, and other leaders, Li Youping Chinese Academy of Engineering, China Senior Fellow, Hou Ziqiang Academy of Sciences, Beijing University of Posts and Telecommunications has Jianqiu, a professor, and other experts, Beijing Gehua vice president Luo small cloth, deputy general manager of Shanghai Oriental Cable Nine Commentaries on the Communist Liu, Zhang Yu, general manager of cable Xiamen, Shenzhen Tianwei video of the total work Xu Jiang Shan , Chairman Tan Zhuping cable Baoding, Changsha, general manager of mobile TV-Grand, North Canton media Luo Xiaojun, deputy general manager of mobile TV, C Wang, deputy general manager of CCTV's network, the general manager of the Huacheng Television Quan, deputy general manager of Shanghai high-Yue , And media Ding as the CAI Heng, general manager of equal more than 70 digital TV operator CEOs, as well as the day of Parkinson's chairman Lu Pin, NDS General Manager of China Chun-wai, and other industry elite gathered at home and abroad from the hundreds of Along with the audience on China's digital television five years to carry out the initial sum, and in the next five years the number of the process of prospect.
45,000,000
2008 is the 30th anniversary of China's reform and opening, China is also the number of radio and television 5 years. State Administration of Radio, deputy director of science and technology, deputy director Wang CDTF2008 together in a comprehensive introduction on the broadcasting of digital television development and policies. He pointed out that at present there are 33 cities and regions to complete the overall cable digital TV conversion, as of August this year, the national cable digital TV subscribers has more than 40,000,000, it is estimated that the end of the year should be able to more than 45,000,000. At the same time, digital pay-TV aspects of the steady development of rich digital content, the country launched a total of 155 sets of pay-TV broadcasting.
In addition, the digital terrestrial broadcast is going well. Published on the ground transmission standard, 17 supporting the application has been promoting a comprehensive, and 330 models to determine the mode of application 4. More importantly, the Ministry of Finance has been included in the terrestrial digital TV development plan, special funds 2.5 billion, with 3 to 5 years to cover the building of the country's terrestrial digital television system. At present, the satellite broadcast of the industry chain are ripe, planning to use 4 transmission transponder and the central provinces of the 43 sets of radio and 48 television sets.
The most noteworthy is that the General Administration of Radio, Film and Television to prepare the formation of a national broadcast mobile multimedia operating companies, in addition to the early opening of the 37 cities, covering the planning of the first 160 prefecture-level cities, to be completed by the end of the National City's ground-level coverage, 2009 CMMB satellite coverage in the establishment of the system.
Digital TV industry to promote the end product, of course, can not be separated from the pulling, but complement each other. Letter Electronic Information Department of Public Works Secretary Zhao Bo, deputy director of the Fifth China Digital TV Industry Summit Forum (CDTF2008), said that in the first half of this year, LCD TV production to Taiwan 12,230,000, an increase of 71%, plasma TV production 940,000 Taiwan, an increase of 208 percent.
Interactive is king! ARPU value of 50 yuan
Digital Radio, Film and Television's five-year process, but also around the Chinese digital cable operator's five-year, from all over the country's digital cable TV operators in the Fifth China Digital TV Industry Summit Forum (CDTF2008) were on different figures depict Its digital blueprint.
China, as the joint Qiao Xiaoyan, vice president of digital description of the number of China in Hangzhou, the business outlook, the average user spending in the video a month has reached 50 yuan, 600 yuan annually, and broadband service packages in 980 yuan, which marks The number of China has entered the business on track. As CDTF2008 Summit held the day before (September 24, 2008), China adopted a number of joint operations, the nationwide total of 412,150 subscribers interactive TV, interactive daily average number of users is 600 to 700, which are on ARPU Value of 50 yuan or so users. Data show that the interactive TV users Kaiji Shuai daily average is 30 to 35% of the daily average of interactive television traffic is 607,284 times the average monthly Kaiji Lv 80 ~ 85%. These are very gratifying figure.
De-Gang Li, general manager of Guangxi from the cable to the figures provided, in Guangxi have been completed so far, 18 counties, towns and townships network integration, has started or is about to start the examination and approval by the township integrated network of 18 counties, a total of more than 3700 networking villages, rural network users to add 180,000 Families, county and village to do a good rural network users even more than urban incomes. At the same time, also in Guangxi plans to invest close to 800,000,000 yuan by 3 to 5 years in the Beibu Bay economic zone will be one-way cable network upgraded to two-way multi-functional networks.
Of course, Digital Radio, Film and Television also need a process that, for some users to watch TV instead of rigid requirements of the region, more users need to cultivate the habit of consumption. To attend the fifth China Digital TV Industry Summit Forum (CDTF2008) of Xiamen Zhang Yu, general manager of cable have ideas of their own, "in the morning to digital TV subscribers down, the same day back in Xiamen for 20% of the cost, until a week or so 70%. " This coastal city in the south has been regarded as good results, but that Xiamen and cable services is also closely related to the follow-up.
Although the communications industry at every turn 10,000,000 compared to the starting point for users, the digital TV industry has experienced a 5-year development is still immature, but the number of users brought about by the increase ARPU value indeed an indisputable fact. Data show that the broadcasting industry from the month prior to the close more than 10 million, to the present 20 per month to receive a few dollars to raise the general rate of 10 yuan, to ease pressure on the operation of Radio, Film and Television is still very useful. In spite of Radio, Film and Television revenue constitutes a matrix of the market covered most of the killer application has not yet appeared, but in various parts of the efforts of operators, ARPU enhance the value of the good.
45,000,000
2008 is the 30th anniversary of China's reform and opening, China is also the number of radio and television 5 years. State Administration of Radio, deputy director of science and technology, deputy director Wang CDTF2008 together in a comprehensive introduction on the broadcasting of digital television development and policies. He pointed out that at present there are 33 cities and regions to complete the overall cable digital TV conversion, as of August this year, the national cable digital TV subscribers has more than 40,000,000, it is estimated that the end of the year should be able to more than 45,000,000. At the same time, digital pay-TV aspects of the steady development of rich digital content, the country launched a total of 155 sets of pay-TV broadcasting.
In addition, the digital terrestrial broadcast is going well. Published on the ground transmission standard, 17 supporting the application has been promoting a comprehensive, and 330 models to determine the mode of application 4. More importantly, the Ministry of Finance has been included in the terrestrial digital TV development plan, special funds 2.5 billion, with 3 to 5 years to cover the building of the country's terrestrial digital television system. At present, the satellite broadcast of the industry chain are ripe, planning to use 4 transmission transponder and the central provinces of the 43 sets of radio and 48 television sets.
The most noteworthy is that the General Administration of Radio, Film and Television to prepare the formation of a national broadcast mobile multimedia operating companies, in addition to the early opening of the 37 cities, covering the planning of the first 160 prefecture-level cities, to be completed by the end of the National City's ground-level coverage, 2009 CMMB satellite coverage in the establishment of the system.
Digital TV industry to promote the end product, of course, can not be separated from the pulling, but complement each other. Letter Electronic Information Department of Public Works Secretary Zhao Bo, deputy director of the Fifth China Digital TV Industry Summit Forum (CDTF2008), said that in the first half of this year, LCD TV production to Taiwan 12,230,000, an increase of 71%, plasma TV production 940,000 Taiwan, an increase of 208 percent.
Interactive is king! ARPU value of 50 yuan
Digital Radio, Film and Television's five-year process, but also around the Chinese digital cable operator's five-year, from all over the country's digital cable TV operators in the Fifth China Digital TV Industry Summit Forum (CDTF2008) were on different figures depict Its digital blueprint.
China, as the joint Qiao Xiaoyan, vice president of digital description of the number of China in Hangzhou, the business outlook, the average user spending in the video a month has reached 50 yuan, 600 yuan annually, and broadband service packages in 980 yuan, which marks The number of China has entered the business on track. As CDTF2008 Summit held the day before (September 24, 2008), China adopted a number of joint operations, the nationwide total of 412,150 subscribers interactive TV, interactive daily average number of users is 600 to 700, which are on ARPU Value of 50 yuan or so users. Data show that the interactive TV users Kaiji Shuai daily average is 30 to 35% of the daily average of interactive television traffic is 607,284 times the average monthly Kaiji Lv 80 ~ 85%. These are very gratifying figure.
De-Gang Li, general manager of Guangxi from the cable to the figures provided, in Guangxi have been completed so far, 18 counties, towns and townships network integration, has started or is about to start the examination and approval by the township integrated network of 18 counties, a total of more than 3700 networking villages, rural network users to add 180,000 Families, county and village to do a good rural network users even more than urban incomes. At the same time, also in Guangxi plans to invest close to 800,000,000 yuan by 3 to 5 years in the Beibu Bay economic zone will be one-way cable network upgraded to two-way multi-functional networks.
Of course, Digital Radio, Film and Television also need a process that, for some users to watch TV instead of rigid requirements of the region, more users need to cultivate the habit of consumption. To attend the fifth China Digital TV Industry Summit Forum (CDTF2008) of Xiamen Zhang Yu, general manager of cable have ideas of their own, "in the morning to digital TV subscribers down, the same day back in Xiamen for 20% of the cost, until a week or so 70%. " This coastal city in the south has been regarded as good results, but that Xiamen and cable services is also closely related to the follow-up.
Although the communications industry at every turn 10,000,000 compared to the starting point for users, the digital TV industry has experienced a 5-year development is still immature, but the number of users brought about by the increase ARPU value indeed an indisputable fact. Data show that the broadcasting industry from the month prior to the close more than 10 million, to the present 20 per month to receive a few dollars to raise the general rate of 10 yuan, to ease pressure on the operation of Radio, Film and Television is still very useful. In spite of Radio, Film and Television revenue constitutes a matrix of the market covered most of the killer application has not yet appeared, but in various parts of the efforts of operators, ARPU enhance the value of the good.
230,000,000 and 17,660,000
Olympic by Dongfeng, well off satellite broadcast, mobile TV (mobile multimedia broadcasting) spread out across the board, the national terrestrial digital TV operators, IPTV and Internet video and other new media form of turmoil for a burst of radio and television comprehensive digital powerful energy. In the fifth China Digital TV Industry Summit Forum (CDTF2008), new media and the Olympic delegates are also continuing to bring the topic. In CDTF2008, C Wang, deputy general manager of network CCTV said on August 8 opening ceremony on the same day, a total of 161 million people watched the opening ceremony of the network as a whole during the Olympic Games, through the Olympic co-authorized Web site of Internet users are viewing 231 million people , Did not come into contact with Olympic co-authorized Web site of Internet users, only 10%. Hou added that the teachers through radio and television to watch the Olympic Games is a ratio of 17.7 percent, the network is 14.6 percent, 6.8 percent public transportation is moving through the phone looking at 1.9 percent. Despite the new media at the beginning, but has shown great vitality. At the same time, there are a number: 46% of the people watching on TV to win Olympic gold in the first moment, 43% of the people through the network to watch the first Olympic gold flowers Who.
North Canton Luo Xiaojun, deputy general manager of the media in the CDTF2008 from another area in support of the new media during the Olympic Games in the rapid development. It is reported that during the Olympic Games, North Canton media coverage of the Beijing Public Transport 80% loading 12,000, with 24,000 screens; the Mass Transit Railway, covering 13, 8-5, line 10. According to incomplete statistics, the North Canton daily media coverage of the 17,660,000 people in the audience, the audience of an enormous scale.
Hou Ziqiang as a teacher has said, despite the beginning of the new media, but has shown great vitality. New media today is no longer a subsidiary but an indispensable means of media players.
100 years and 10GB
Be it cable, terrestrial, mobile digital television, or the rise of new media, in the final analysis, will promote the transformation of Radio, Film and Television Industry.
Radio, Film and Television leveraging on how to reform this problem, China Academy of Engineering Li Youping teacher will be a surprise point on the tiny flash on. In the fifth China Digital TV Industry Summit Forum (CDTF2008) the subject of the report, Li Youping Academy of Sciences put forward, just as paper and printing forms, as the price of flash in less than 10 years dropped 10,000 times when Flash memory to disk as represented by the memory of micro-faced than their own as early as 100 years of broadcasting, the combination will form a new concept - the Treasury, 1G, 2G can keep thousands, tens of thousands of books, and this is the Library Concept. Some statistics, 1,000 and 10,000 kinds of newspapers every day of the new journals have more or less the amount of data is about 10GB, the satellite is able to push every day 400GB, 10GB is a piece of cake. If the Xinhua News Agency, which was jointly developed by Gehua and so on, "Xinhua bank" can be successful, it is expected to be a brand-new transmission, direct spread to rural areas, and to the world via satellite. At that time, "bank" can help books to the rural areas, the media, to go abroad, "bank" to help the media to become the next generation of radio broadcasting, "bank" of the Internet media can help overcome congestion.
Olympic by Dongfeng, well off satellite broadcast, mobile TV (mobile multimedia broadcasting) spread out across the board, the national terrestrial digital TV operators, IPTV and Internet video and other new media form of turmoil for a burst of radio and television comprehensive digital powerful energy. In the fifth China Digital TV Industry Summit Forum (CDTF2008), new media and the Olympic delegates are also continuing to bring the topic. In CDTF2008, C Wang, deputy general manager of network CCTV said on August 8 opening ceremony on the same day, a total of 161 million people watched the opening ceremony of the network as a whole during the Olympic Games, through the Olympic co-authorized Web site of Internet users are viewing 231 million people , Did not come into contact with Olympic co-authorized Web site of Internet users, only 10%. Hou added that the teachers through radio and television to watch the Olympic Games is a ratio of 17.7 percent, the network is 14.6 percent, 6.8 percent public transportation is moving through the phone looking at 1.9 percent. Despite the new media at the beginning, but has shown great vitality. At the same time, there are a number: 46% of the people watching on TV to win Olympic gold in the first moment, 43% of the people through the network to watch the first Olympic gold flowers Who.
North Canton Luo Xiaojun, deputy general manager of the media in the CDTF2008 from another area in support of the new media during the Olympic Games in the rapid development. It is reported that during the Olympic Games, North Canton media coverage of the Beijing Public Transport 80% loading 12,000, with 24,000 screens; the Mass Transit Railway, covering 13, 8-5, line 10. According to incomplete statistics, the North Canton daily media coverage of the 17,660,000 people in the audience, the audience of an enormous scale.
Hou Ziqiang as a teacher has said, despite the beginning of the new media, but has shown great vitality. New media today is no longer a subsidiary but an indispensable means of media players.
100 years and 10GB
Be it cable, terrestrial, mobile digital television, or the rise of new media, in the final analysis, will promote the transformation of Radio, Film and Television Industry.
Radio, Film and Television leveraging on how to reform this problem, China Academy of Engineering Li Youping teacher will be a surprise point on the tiny flash on. In the fifth China Digital TV Industry Summit Forum (CDTF2008) the subject of the report, Li Youping Academy of Sciences put forward, just as paper and printing forms, as the price of flash in less than 10 years dropped 10,000 times when Flash memory to disk as represented by the memory of micro-faced than their own as early as 100 years of broadcasting, the combination will form a new concept - the Treasury, 1G, 2G can keep thousands, tens of thousands of books, and this is the Library Concept. Some statistics, 1,000 and 10,000 kinds of newspapers every day of the new journals have more or less the amount of data is about 10GB, the satellite is able to push every day 400GB, 10GB is a piece of cake. If the Xinhua News Agency, which was jointly developed by Gehua and so on, "Xinhua bank" can be successful, it is expected to be a brand-new transmission, direct spread to rural areas, and to the world via satellite. At that time, "bank" can help books to the rural areas, the media, to go abroad, "bank" to help the media to become the next generation of radio broadcasting, "bank" of the Internet media can help overcome congestion.
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