In consideration of future business models for the network, the State Administration of Radio, Film and Television (SARFT) has begun implementing a comprehensive conditional access (CA) system for CMMB-based mobile phone TV broadcasting. The system will be used to encrypt CMMB broadcasts in all cities with CMMB networks by the end of the year.
A spokesperson for the business development department of the Hubei Mobile Television Company has stated that mobile phone TV is currently in the free-of-charge phase. If all CMMB signals are encrypted by the end of the year however, then mobile phone TV will enter the commercial use phase in 2009, although almost 10 channels would remain available free-of-charge.
A business development spokesperson for SARFT's mobile phone TV company has stated that embedding CA chips in new terminals will not cause an increase in price. The method of securing CA authentication on those terminals which have already been released has not yet been determined.
source:marbridgeconsulting
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