China Telecom propelled the network video industry

China Telecom CDMA wireless WiFi network terminal will soon launch a large-scale, unified and IPTV2.0 Jicai achieve results, the industry pointed out that the two actions send a signal to China Telecom in IPTV and WiFi on a two-pronged approach will be common Internet video to promote the development of the industry.

Based on the CDMA network of China Telecom's WiFi wireless terminals will be listed in October 2008 and the end of the year to test launch a large scale. At the same time, a few days ago China Telecom in 2008 IPTV2.0 platform and terminals Jicai projects have been decided the final outcome, the results Xiafadaoge province by province to the next step of the selection and procurement. It is understood that after China Telecom in 21 provinces and cities in the domestic building to a large amount of Wifi networks, many of the more developed coastal cities in the region has one of ChinaNet's Wifi wireless networks, wireless completion of the basic layout.

Internet experts believe that well-known Sam, China Telecom made a two-pronged force is a good signal. First of all, all licensed domestic mobile phone operators as a result, the need for management and protection of China Mobile and China Unicom's vested interests, in addition to WiFi module, which to many new problems brought about by technology, such as the iPhone mobile phone, Android Google phone are required to use high-speed network to download software and a variety of multimedia applications, the current universal application of the 2.5G network can not meet basic information needs of the mobile terminal. WiFi Internet access and the rate of up to 2Mbit / s or so, that can take advantage of the WiFi phone or laptop to enjoy high-speed video network. The video is just the speed of development one of the stumbling block.

Sam pointed out that followed, IPTV can make full use of broadband Internet technology, television signals into the signal format, the phone line or online data dissemination. User at home through personal computers or "Network + ordinary TV set-top boxes" to receive network television programs. IPTV to stress that the media providers and consumers of interactive, IPTV business users get high-quality digital media services, better access to Internet video content.

China Telecom and China Netcom, the two major fixed-line operator has been working as the development of China Mobile's Monternet the same value-added business platform, but whether the ChinaVnet China Telecom, China Netcom or the on-line every day, has been unsatisfactory. Now, with China's mobile telecommunications license in strong support of the fixed on the basis of the introduction of exciting interactive video networks will become its main selling point. Sam stressed that the video industry in the long run, the income scale should be quite a search engine, and then the operators and content providers to promote the rich, their development prospects will be very broad, the user will be expected to be the way to more and faster speed, Enjoy the feast brought about by the video network.

IPTV network that is interactive television, using a broadband cable network, set the Internet, multimedia, communications and other technologies to provide home users, including digital TV, interactive services to a wide range of new technologies, it Network to adapt to the rapid development of today's trends, the full and effective utilization of network resources. Wifi full name of the Wireless Fidelity, also known as the 802.11b standard, the main advantage is that the coverage of radio waves Canton; very fast speed, up to 11mbps; manufacturers to enter the lower threshold, do not have to spend money wiring network access.

Six CMMB Terminals Gain Certificates From SARFT

The State Administration of Radio Film and Television of China has released the second round certification results of China Multimedia Mobile Broadcasting terminals and CMMB terminals produced by six companies finally gained their certificates.
The six newly authorized companies include Qway Multimedia Technology (Shenzhen) Co., Ltd.; Shinco Electronic Group Co., Ltd.; Guangdong Gaoke Electronics Co., Ltd.; Beijing Tianyu Communication Equipment Co., Ltd.; Shenzhen Xing Hua Bao Electronic and Technology Co., Ltd.; and Shenzhen Vita Electronics Co., Ltd. Previously, three CMMB terminals produced by Lenovo, ZTE and Tianyu gained certificates in the first round quality judgement of SARFT.
Staring from July 22, 2008, the quality judgment of CMMB terminals was implemented by the Academy of Broadcasting Planning under the direct leadership of SARFT. At present, over 20 companies have handed in quality judgment applications to the academy.
According to the Academy of Broadcasting Planning, the network tests for CMMB terminals, which are divided into performance test, test points test and software test, are very strict. To accelerate the quality tests of CMMB terminals, the academy set up a special group to ensure the efficiency and high-quality of the quality tests. At the same time, its testing center also helps these manufactures to optimize the functions of their products, so as to meet the standards of SARFT.

source:chinatechnews

Update on CMMB Corporation

China's State Administration of Radio Film and Television (SARFT) is currently actively preparing to establish its mobile television company. Key components of its plan include:

1. The "China Broadcasting Satellite Mobile Broadcasting Company" will be established as a central government-level corporation.

2. Costs for the entire CMMB plan will total in the billions of yuan.

3. SARFT will oversee the production, integration and operation of CMMB programming, and will issue licenses for CMMB program integration and online transmissions. It also plans to establish 338 content integration platforms at the central government, directly-administered municipality, and local city levels, and a unified national client resource management and encrypted operations system.

4. At present, users can view 7 channels free of charge as well as 2 advertising-supported channels. These 9 channels will remain free of charge for the next 3-5 years.

5. 145 terminal manufacturers have joined the CMMB Alliance.

source:marbridgeconsulting

SARFT:CMMB will be set up at the central level of the company

SARFT has recently said it would spend billions to set up a central operation of the CMMB, at the same time to absorb the positive power of the parties to form local branches this point, the General Administration of Radio, Film and Television's CMMB route operator Clear Out.
"CMMB will be the formation of the central level, by the General Administration of Radio, Film and Television unit directly related to the formation of capital, the tentative name of the company for the 'Mobile Satellite Radio, Film and Television Ltd. Canton'," Administration of Radio, Film and Television Radio and Television, vice president of the Planning Institute Xie Jinhui said. It is understood that , The operating companies have invested as much as several billion.

At the same time, SARFT have begun the formation of local companies, said Xie Jinhui "CMMB from the current test operation of the feedback of view, CMMB's a very good market prospects, many investors are willing to investors."

SARFT has been completed before the Olympics in 37 cities and provincial capitals of the network fabric, and in the Olympic Games and Paralympic Games in a preliminary test carried out operations in accordance with aspects of the deployment of Radio, Film and Television, after the Olympics, CMMB will be covering the whole 360-level Cities, mainly on the surface of the U-band network coverage pattern.

"U-band network coverage of the population will be 450,000,000." Xie Jinhui said, "will be used the next S-band satellite network, rural, road, rail, sea, such as network coverage area."

At the same time, said Xie Jinhui, CMMB has become China's broadcasting industry by leaps and bounds the third opportunity, invested heavily in addition to the SARFT network, the parties will jointly improve the industrial chain of CMMB, it was revealed that he currently has 145 terminals business CMMB joined the Union.

Will China’s DTV standard eclipse its mobile TV spec?

PARIS — If you think you’ve got China’s mobile TV market covered with your CMMB (China Multimedia Mobile Broadcasting) chips, you’re misinformed. Legend Silicon, (Fremont, Calif.), a fabless chip company, is rolling out three new digital TV chips based on China’s terrestrial digital television broadcast standard called GB20600-2006.
All three chips, essentially terrestrial digital TV demodulation ICs integrated with memory and A-to-D converters, are designed for use in everything from fixed TV, set-tops to portable devices -- to be viewed on a train or a bus -- and mobile phones, according to Ben Runyan, vice president of marketing at Legend Silicon.
Unlike U.S. digital TV standard ATSC, originally designed only for viewing on a fixed TV at home in mind, China is touting that its GB20600-2006 standard is a terrestrial digital TV standard developed for both fixed TV and handheld devices.
The GB20600-2006 standard was formerly known as DMB-T/H (Digital Multimedia Broadcasting Terrestrial/Handheld).
Some observers call China’s GB20600 standard "an ultimate compromise" of two competing standards -- one developed by Tsinghua University in Beijing and another by Jiaotong University in Shanghai. The new spec is viewed as the co-existence of two separate standards, rather than a single standard integrating both approaches.
Tsinghua’s system TDS-OFDM (Time Domain Synchronous OFDM) uses multicarriers just like DVB-T and Japan’s ISDB-T. Meanwhile, Jiatong’s ADTB-T (Advanced Digital Television Broadcast Terrestrial) is a single carrier vestigial sideband system based on the US 8-VSB standard.
Legend Silicon, with strong ties to Tsinghua University, provided the brains behind TDS-OFDM development.
Legend Silicon noted that the new chips are the company’s 8th generation DTV demodulator compliant to China’s terrestrial DTV standard.
Competitors coming?
China, however, has yet to see very many competitors jumping into its market. This is partly explained by the fact that China’s analog TV broadcast cut-off date won’t arrive until 2015.
Further, Legend Silicon does have a leg up on its competitors because it was the key backer of Tsinghua’s system.
The only other serious competitor on the GB20600-2006 compliant digital TV chip market thus far, according to Legend Silicon, is HDIC, a subsidiary of Jiaotong University, which developed the competing ADTB-T system.
Micronas (Freiburg, Germany), however, announced just two months ago a family of digital terrestrial demodulators based on GB20600-2006.
Runyan said, "I think competitors are coming. The standard justifies the project and if you are not in it, you won’t be able to learn the market." Legend Silicon’s plan is, however, "to keep the bar forward so that it’s harder for others to catch up," he added.
Alon Ironi, CEO of Siano Mobile Silicon, which makes multi-standards mobile TV chips including one based on the CMMB standard, acknowledged that his company is following GB20600. "It’s on the roadmap," said Ironi, but declined to disclose a timetable.
Ironi, however, also indicated that any digital TV chip companies, including Legend Silicon, looking at the Chinese market may feel compelled to jump into the CMMB fray, "because the CMMB market’s uptake is very fast."
But when asked if the mobile TV market may be sewn up by CMMB chips before the GB20600-2006 standard catches fire, Legend Silicon’s Runyan said he isn’t worried.
Runyan stressed, "Mobile TV is a market driven by business models. In contrast, terrestrial digital TV is driven by the government’s mandate."
In the long run, Legend Silicon is confident that the GB20600-2006 spec will become a ubiquitous standard for devices of any screen size in China. "CMMB will help educate consumers on mobile TV," he said. "But China is a huge market. There will be a lot of room for a lot of players."
Legend Silicon’s three new chips
The three chips Legend Silicon has launched include LGS-8G75, LGS-8G77 and LGS-8G78.
According to the company, the LGS-8G75 and LGS-8G77 are the first two members of the LGS-8G70 family, which "support single- and multi-carrier broadcasts, integrate A-to-D converters and time de-interleaver memory, and provide correction for silicon tuner IQ imbalance."
Meanwhile, the company claims that the LGS-8G78 is "the world’s first GB20600-2006 standard demodulator with diversity functionality."
When two antennas and two tuners are added to a portable device, Legend Silicon’s diversity chips used in a pair can pick up even signals that are 37 percent weaker than normal (in 16-QAM mode). Further, in a poor carrier-to-noise-ratio environment, "With diversity, we can handle more than twice the noise -- 3dB -- when operating in 16-QAM mode," said Runyan.
16-QAM is one of the most common modes deployed in China and is defined in the GB20600-2006 standard, according to Legend Silicon.
Both LGS-8G77 and LGS-8G78 are integrated with a USB and secure digital input/output (SDIO) interfaces.
The power consumption of Legend Silicon’s new demodulation chips is "sub 400 milliwatts," according to Runyan. "When used in a smart phone running on 1,000 milli-amp battery, it enables a couple of hours of viewing time," he said.
All the chips are fabricated at Taiwan Semiconductor Manufacturing Co. (TSMC) using a 90nm CMOS process.
The LGS-8G78 with diversity feature is $15 in 10,000 units. The two other demodulation chips -- LGS-8G75 and 8G77 -- are priced at the "mid to low teens," Runyan said.
LGS-8G75 is shipping today, while LGS-8G77 and 8G78 are sampling, with a plan for volume production in November this year. These chips will be available for digital TV designs in, in time for China’s next February, according to Runyan.

Dian guang chuan mei: cable network to accelerate integration

Dianguangchuanmei (000917) on June 20 opened and the National Bank, Construction Bank branch in Hunan, the Hunan branch of China sign a contract by 3.3 billion yuan of total loans, loans for 15 hours, the interest rate for the current benchmark interest rate for Hunan digital cable construction projects. The works will include six, including free set-top boxes, a comprehensive business integration platform, building front-end systems, two-way transformation of MAN, the upgrading of six major backbone network, and other content. This is by far the financial sector on the domestic cultural enterprises into a single item of the largest loans. Dianguangzhuanmei from the operating results of the past two years, since the beginning of the whole digital transfer, the main industry has been in a deficit on the embarrassing position. With the deepening digital level, the company is the main trend of increasing losses. And song, depend on the government finance, Tianwei IPO financing than bank borrowings of the company to a certain extent, can protect the stability and sustained funding, but the financial commitment to the future expenditure is also heavier.
(- Financial and originality)

First, the number of pre-cable network will be a long time of high input process, likely to exceed the expectations of a company in Hunan Province in the 2.4 million cable television subscribers, and Beijing, Shanghai, less than the number of users, decentralization, Network front-end extension, of the need of greater funding. Dianguangzhuanmei performance in 2007 was a turning point, realized a net profit of 180 million yuan, an increase of 500 percent. 2008 interim results of the continuation of such high growth. The company operating income 1.63664 billion yuan, up 30 percent of operating profit 106.52 million yuan, an increase of 26 percent attributable to the realization of the owner of the parent company 65.99 million yuan net profit, up 101 percent. Advertising agency, cable television networks, programming is the media company's core business segment. In related trade agreement under the terms of income, the company can not fully share the Hunan Radio and the economic interests of powerful media media business lower margins. Cable network business to grow well. Network operating income growth in the first half of 84 percent, gross margin as high as 65 percent, year-on-year increase 2.27 percent. Since 2002, the company's main business revenue after deducting the operating costs of operating profits have been negative, to -1.6 billion in 2006, 2007 decreased to -7180 million. This shows that, despite the strong competition in the Hunan Radio and the media, advertising revenue increased year after year, but the company engaged in media-related business profitability has not improved significantly. If a company associated with the media no real change in trading conditions, corporate profits will mainly come from the venture capital business receipts. Taking into account the medium-term securities companies have emerged Fukui, we slightly lowered the company's performance projections, 08-09, is expected diluted earnings per share 0.31,0.33 yuan. Current total market capitalization of about 5 billion yuan. Cable network business from radio and television networks (600,831, stock it) now estimates the total market value of 2.3 billion yuan, Dianguangzhuanmei cable network business market value of 1.3 billion yuan (because only 57 per cent stake). International Convention and Exhibition Center assessed value of 200 million yuan, the venture capital business value estimates 1 billion yuan, 2.5 billion surplus can be regarded as an implied market value of the Hunan Radio Group operating business as a whole may be injected into a listed company is expected of the media business value. Hunan Radio Group restructuring Dianguangchuanmei media operations is an inevitable move, which is Dianguangchuanmei return of blue chip companies the best opportunity. Dianguangchuanmei is a preference in high-risk, patient investors wait for the investment varieties.
(- Financial and originality)

Cable network integration accelerated. During the reporting period the company holding 61.03 percent of Hunan Cable strengthen the integration of cable TV network in Hunan Province, and integration of new cable network assets of 10 counties and cities, 43 counties and cities a total integration of cable network assets to cities and counties in Hunan Province 50 per cent of the total. During the reporting period the new cable television subscribers to 200,000, the new conversion 700,000 digital TV subscribers, cable television subscribers reached 2.2 million, digital TV users 1700000. Cable operations to achieve operating income 373 million yuan, an increase of 84.34 percent, year-on-year gross margin increased 2.27 percentage points to 65.04 percent. Since Hunan Province, there are nearly 2 million cable television subscribers to be integrated, while resources in a more decentralized network, integration and larger number of translation costs, although digital television subscription fees increased eight yuan to 24.5 yuan, to resolve some of the translation cost pressures , But the company of assets and liabilities as high as 75.70 percent, the enormous financial pressure. Advertising business grew steadily. Hunan Radio and the media benefit from the sustained and rapid development, the company advertising revenues realized 1.14 billion yuan, an increase of 23.38 percent, but because advertising revenue allocation ratio decreased (from 2007 advertising revenue following some 300 million yuan to the Dianguangzhuanmei 40 percent, 60 percent to the Hunan TV; more than 300 million yuan to the Dianguangchuanmei some 15 percent, 85 percent adjustment to the Hunan TV advertising revenues for all Dianguangchuanmei by 15%, Hunan TV is divided into 85 percent), gross margin declined 4.83 percentage points year-on-year to 13.66 percent, while the Hunan Radio and the future is expected to continue high growth and profit prospects for companies advertising business will be dependent on the support for the parent company. Investment income enhance the profitability of the company. During the reporting period with the company through the reduction of electronic Chau (002,052, it shares) stake in the company 150 million yuan of investment income, venture capital companies operating reserves more abundant resources, has invested more than 20 high-quality enterprises, some enterprises as electronic Chau (002,052, stock it), Tuowei information (002,261 market, stock it) has been successfully listed on April 06 in Hunan Province Wu Jiaju formally established cable television ratings maintenance standards, which will greatly promote the company in digital cable TV Business development. Changsha, Zhuzhou, Xiangtan City MAN 3 cable digital TV ratings for maintenance fees for 24.5 yuan per household / month. 08 in Hunan Province plans to complete before the end of the province's overall digital TV translation, can be of concern.

Sony launched digital TV set-top boxes

Color TV enterprises at home and abroad have launched a number of built-in digital TV set-top boxes of one of the heat wave, LCD TV giant Sony is the first time today in view of the ground-launched high-definition digital television signals in the set-top boxes, digital television still has not launched one machine The plan.

"In the time being, Sony will not launch digital TV integrated machine," Sony (China) Co., Ltd. Public Relations Department of the media, vice president Cai Leilei bit to the network (ChinaByte) said that with China's launch of terrestrial digital high-definition signal of the growing city, China is one of the digital television market demand certainly exists. But how much of the market demand, Sony, is still unknown. So Sony plans through the sale of terrestrial digital TV set-top boxes, to understand China's terrestrial digital TV market demand.

According to reports, Sony launched digital television receivers DST-HD100C can not only provide 1920 * 1080 high-definition programming, but also provide 5.1-channel audio signals, high-definition TV screen to watch a clearer, more realistic audio. In addition, in order to avoid high-definition television set-top boxes, Blu-ray players and flat-panel TV connection cumbersome connection, Sony also launched a simultaneous combination of wireless audio and video LF-W1BR.

At present, another giant Sharp LCD TVs in China did not introduce digital television set-top boxes.

It is understood that because of China's digital TV standard has not yet unified, the short term, no matter what TV, set-top boxes are required配上can watch digital television programs. If consumers buy the so-called "digital TV integrated machine", its built-in standard set-top boxes because of different still unable to work, need to purchase another set-top boxes to watch normal programming.

In particular, the current number of color TV manufacturers have introduced so-called digital TV integrated machine, but in fact products are not mass production, just to show that a technology research and development capabilities of the publicity and speculation.

SARFT to Establish CMMB Corporation

A spokesperson for consumer electronics manufacturer the Shinco Group, has stated that the State Administration of Radio, Film and Television (SARFT) is considering establishing a CMMB operating company to help commercialize the CMMB mobile phone TV market. Although specific plans were not made clear, it was said that the new company would consider charging a monthly fee of RMB 5-10 for access to mobile phone television.

SARFT has begun broadcasting CMMB signals in 37 cities nationwide, with reception currently free of charge.

source:marbridge consulting