UTStarcom Inc. (UTSI.Nasdaq) announced that Guangxi Telecom Company Ltd, a wholly- owned subsidiary of China Telecom Corporation Ltd (0728.HK; CHA.NYSE) in South China's Guangxi, has chosen UTStarcom's RollingStream Internet Protocol TV (IPTV) platform to deploy a new interactive advertising system. Guangxi Telecom is the first service provider in China to employ IPTV platform for building-based video advertising.
UTStarcom will provide Guangxi Telecom with 3,600 concurrent IPTV streams for the initial deployment of the interactive advertising system in 14 cities in Guangxi.
In the first phase, set-top boxes will be installed in supermarkets, department stores, office buildings and in Guangxi Telecom's facilities in Nanning, Liuzhou, Guilin, Qinzhou, Guigang, Wuzhou, Beihai and Baise.
Robert Wu, CEO of UTStarcom China, was quoted by media as saying that UTStarcom boasts rich experience in successfully deploying and promoting the advanced IPTV solutions in China and the rest of the world, which was again justified by the cooperation with Guangxi Telecom.
The company vowed to continue cooperation with leading service providers to offer innovative services to their customers. UTStarcom's RollingStream end-to-end IPTV system currently accommodates more than 850,000 live IPTV subscribers globally and maintains a current total system capacity of more than 2.5 million subscribers thanks to recent successful deployments in Chinese mainland with China Netcom and China Telecom, in India with Bharti Airtel, MTNL/Aksh and United Telecoms Limited, in Sri Lanka with SLT, in Japan with Softbank, in Latin America with Brasil Telecom and in Taiwan with Markwell.
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