Reuters Analysys International analysis, from Shanghai Telecom and Shanghai Media Group cooperation IPTV business operations of the "Shanghai model", the comprehensive promotion of the time is not right to promote the three face difficulties.
Analysys International on August 26 - Analysys International, "the second quarter of 2008 quarterly monitoring China's IPTV market" data, the 2008 second quarter total of IPTV subscribers in China reached 1.708 million, of which IPTV users in Shanghai close to 450,000, Accounted for 26 percent overall. Shanghai IPTV development of the good trend, IPTV main reasons for the "Shanghai model" of success. "Shanghai model" by Shanghai Telecom and Shanghai Media Group cooperation IPTV service operators. Shanghai Telecom is mainly responsible for the IPTV network construction, value-added business operations, product sales, and so on; SMG IPTV is mainly responsible for the introduction of audio-visual content, EPG, such as the design work, marketing, "the new TV views" as the main Propaganda points.
Analysys International analysis: Shanghai model is the basis of Shanghai Telecom, Shanghai media and various content providers jointly build healthy industrial chain, win-win cooperation. SMG is rich in audio-visual business class, and Shanghai Telecom has a rich network construction, channel promotion, value-added business operations experience, the "Shanghai model" made full use of Shanghai Telecom and SMG's Advantages, to provide users with a live broadcast , On demand, time-lapse, back at the news, real estate, food, games and other business. However, to the "Shanghai model" to conduct a comprehensive promotion of the three face difficulties:
The first is the cooperation with local radio and television difficult. China Radio fragmentation of the situation around the radio and television decided to circumstances vary. Developed areas of broadcasting, such as Beijing, Nanjing, Shenzhen and other places, the basic conditions for its own good, but also possess the necessary conditions for the network infrastructure, they will be combined with existing resources, and actively explore new digital television to the interactive television business forward, and thus IPTV will face the same form of competition. So will resist IPTV in the region to promote. Following the two cities radio and television, weak economic foundation, and do not have large-scale construction or transformation of the power network, and digital TV to the entire burden brought about by the time also difficult to shake off, and telecommunications to form a strong confrontation. But in view of values and interests of the Suan Putao psychological, although there are some opportunities for cooperation, but be difficult.
Secondly, resources will be facing as a bottleneck. The development of IPTV rely solely on local radio and television operators with limited resources video is not enough, as part of on-demand, live, time-lapse, back, information browsing, games and other media-oriented TV shows, the powerful and rich in content is The key to attracting users.
Third, the spending habits of different geographical differences will be operating on the face challenges. China's vast territory, the consumption power of different geographical, spending habits there are differences in operational planning and operation of the market in Shanghai will certainly be different, need to have local characteristics and meet the spending habits before the market recognition.
In short, the current IPTV in China is still at an early stage of development, the multi-national monitoring system for the impact of the current industry environment, in particular, difficult to break through the constraints of local radio and television, the more difficult to build from benign IPTV industry chain, therefore, IPTV in Shanghai Mode of time is not ripe to promote comprehensive.
Analysys proposed telecom operators: 1, China's national conditions and determine the development of IPTV industry and difficult to separate the road from the radio and television, takes a good grasp of local radio and television with the interests and common prosperity; 2, you can try from the party building, agriculture and other sectors of the Business start and gradually increase the scope of cooperation, 3, learn from the successful model of Shanghai, focusing on IPTV customer base and demand for the breakdown of the excavation, for different customer base to differentiate their products and the development of innovative business models.
Analysys International on August 26 - Analysys International, "the second quarter of 2008 quarterly monitoring China's IPTV market" data, the 2008 second quarter total of IPTV subscribers in China reached 1.708 million, of which IPTV users in Shanghai close to 450,000, Accounted for 26 percent overall. Shanghai IPTV development of the good trend, IPTV main reasons for the "Shanghai model" of success. "Shanghai model" by Shanghai Telecom and Shanghai Media Group cooperation IPTV service operators. Shanghai Telecom is mainly responsible for the IPTV network construction, value-added business operations, product sales, and so on; SMG IPTV is mainly responsible for the introduction of audio-visual content, EPG, such as the design work, marketing, "the new TV views" as the main Propaganda points.
Analysys International analysis: Shanghai model is the basis of Shanghai Telecom, Shanghai media and various content providers jointly build healthy industrial chain, win-win cooperation. SMG is rich in audio-visual business class, and Shanghai Telecom has a rich network construction, channel promotion, value-added business operations experience, the "Shanghai model" made full use of Shanghai Telecom and SMG's Advantages, to provide users with a live broadcast , On demand, time-lapse, back at the news, real estate, food, games and other business. However, to the "Shanghai model" to conduct a comprehensive promotion of the three face difficulties:
The first is the cooperation with local radio and television difficult. China Radio fragmentation of the situation around the radio and television decided to circumstances vary. Developed areas of broadcasting, such as Beijing, Nanjing, Shenzhen and other places, the basic conditions for its own good, but also possess the necessary conditions for the network infrastructure, they will be combined with existing resources, and actively explore new digital television to the interactive television business forward, and thus IPTV will face the same form of competition. So will resist IPTV in the region to promote. Following the two cities radio and television, weak economic foundation, and do not have large-scale construction or transformation of the power network, and digital TV to the entire burden brought about by the time also difficult to shake off, and telecommunications to form a strong confrontation. But in view of values and interests of the Suan Putao psychological, although there are some opportunities for cooperation, but be difficult.
Secondly, resources will be facing as a bottleneck. The development of IPTV rely solely on local radio and television operators with limited resources video is not enough, as part of on-demand, live, time-lapse, back, information browsing, games and other media-oriented TV shows, the powerful and rich in content is The key to attracting users.
Third, the spending habits of different geographical differences will be operating on the face challenges. China's vast territory, the consumption power of different geographical, spending habits there are differences in operational planning and operation of the market in Shanghai will certainly be different, need to have local characteristics and meet the spending habits before the market recognition.
In short, the current IPTV in China is still at an early stage of development, the multi-national monitoring system for the impact of the current industry environment, in particular, difficult to break through the constraints of local radio and television, the more difficult to build from benign IPTV industry chain, therefore, IPTV in Shanghai Mode of time is not ripe to promote comprehensive.
Analysys proposed telecom operators: 1, China's national conditions and determine the development of IPTV industry and difficult to separate the road from the radio and television, takes a good grasp of local radio and television with the interests and common prosperity; 2, you can try from the party building, agriculture and other sectors of the Business start and gradually increase the scope of cooperation, 3, learn from the successful model of Shanghai, focusing on IPTV customer base and demand for the breakdown of the excavation, for different customer base to differentiate their products and the development of innovative business models.
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