NEW YORK, NY, Aug 05, 2008 (MARKET WIRE via COMTEX) -- New York Festivals has formed an exclusive media partnership with China's SiTV -- (Shanghai Media Group), to be featured on the advertising program, XiYuan - Advertising Forum. XiYuan will showcase the New York Festivals' International Advertising Award's "World's Best Work (TM)" in an eight minute slot in each NYF branded episode. XiYuan has just celebrated its first anniversary and is the only television program in China dedicated to the advertising industry.
This strategic liaison between SiTV and the New York Festival is paramount to the success of the NYF's reach within China by targeting the more than 1 million people in China's growing advertising industry. Michael O'Rourke, NYF's President, and Jinjun Wu, XiYuan's Advertising Forum Host, have plans beyond broadcasting NYF's award winning work on XiYuan. Future projects include conferences and seminars, the translation of all award winning work, and NYF winners being interviewed and featured on XiYuan to further build its brand and showcase all its international winners. Jinjun hopes these ideas and events can become an educational platform for the Chinese advertising industry, where they can learn and understand international and western advertising strategies and values.
XiYuan is broadcast weekly every Wednesday on Shanghai iPTV (Internet Protocol Television) and then re-broadcast throughout following week. This premier Chinese advertising show features four new shows monthly. Three of XiYuan's programs highlight advertising guests culled from the creative, media, brand, and client arenas in a casual Q & A talk show format. The fourth show, Advertising Forum, airs the last week and offers lively panel discussion. Advertising Forum, under the XiYuan umbrella, showcases topics discussed by a panel of advertising experts interacting with the studio audience and moderated by XiYuan's host, Jinjun Wu.
According to Jinjun, "The opportunity to work with NYF has certainly given XiYuan better international content and program quality. It also opens the eyes of the local Chinese advertising fraternity to Western advertising values, insights, production and ideas. Many Chinese know the New York Festivals brand through our partnership, and this is definitely something for both our companies to celebrate." Jinjun commented that XiYuan's goals are to record, document and participate in the growth and development of the advertising industry in China, as well as become a communication platform for the advertising industry.
Ng Tian It, based in Shanghai as Executive Creative Director of Lowe China, while also overseeing Lowe's Beijing and Hong Kong offices was recently interviewed on XiYuan, discussing the direction that Lowe was taking in the Chinese market. "China is a key market and the market that matters for every company in the world. Everyone is sending their big guns here. Whatever you do here can make a difference," said Tian. "The New York Festivals involvement with SiTV is an excellent idea and collaboration... and one great way to break into the market, while also getting introduced to the NYF's award winning work."
Currently SiTV reaches approximately 600,000 households in Shanghai, and will expand to an additional 200,000 this August with the commencement of the 2009 Olympic Games in Beijing. XiYuan is hosted on a variety of China's advertising websites, including China's largest and most respected, www.cnad.com, which has a daily visitor count of 35,000 from the advertising, marketing and branding fields. In addition, XiYuan is licensed and released to Jiangsu TV, where it reaches an audience of approximately 80 million.
Shanghai iPTV is a digital video platform jointly developed and owned by the Shanghai Media Group (SMG) and China Telecom. Shanghai Media Group (SMG), formed in 2001, is a multimedia conglomerate of television/radio broadcasting, news and internet companies. With a staff of over 5,200 and total assets of 10.7 billion yuan, SMG is striving to become an influential multimedia presence in the Asia-Pacific region, and is focusing on becoming one of the world's biggest Chinese content distributors.
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