The first half of 2008, to welcome the arrival of the Olympic Games, the regional operators also increased the intensity of translation, especially the CCBN held in March, has brought a lot of business orders. The first half of the Chinese market a total sales income of 4.181 billion yuan, up 73.6 percent, high-definition, interactive set-top boxes, and other high-end increase in sales, slowed the rate of lowering the prices of set-top boxes, making set-top box sales to the Chinese market and sales by the same .
Jiuzhou the second quarter of the overall force, domestic and international markets double harvest, Changhong in the second quarter to a stable performance to a 13.6% share of first place. Parker and Skyworth days in the third and fourth, respectively, the sales market share of 11.7% and 10.5%. It is worth mentioning that, with the soaring sales, with the exception of TOP10, other brands also have better performance, market share has been enhanced.
China STB market share
The first half of 2008, Beijing, Shanghai, Shenzhen, Tianjin has launched terrestrial digital television, Qinhuangdao, Qingdao, Shenyang and Guangzhou terrestrial digital TV will also launch, but sales for the general population has not yet set-top boxes on the ground in the market, Toshiba Led a number of brand launch terrestrial digital TV integrated machine, in Beijing, Qingdao and other Olympic cities sales, one of the set-top box integrates the functions of the television, the future integration of the sales are bound to affect the sales of set-top boxes; Satellite digital TV, June 9, stars on the 9th in the successful launch of a live satellite, but satellite broadcast policy and ground operators have not yet identified, satellite set-top box sales also no major improvement; the first half, China Telecom increased to IPTV The development, and issued a single procurement set-top boxes.
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