The time is not right for IPTV to comprehensively promote "Shanghai model"

Reuters Analysys International analysis, from Shanghai Telecom and Shanghai Media Group cooperation IPTV business operations of the "Shanghai model", the comprehensive promotion of the time is not right to promote the three face difficulties.

Analysys International on August 26 - Analysys International, "the second quarter of 2008 quarterly monitoring China's IPTV market" data, the 2008 second quarter total of IPTV subscribers in China reached 1.708 million, of which IPTV users in Shanghai close to 450,000, Accounted for 26 percent overall. Shanghai IPTV development of the good trend, IPTV main reasons for the "Shanghai model" of success. "Shanghai model" by Shanghai Telecom and Shanghai Media Group cooperation IPTV service operators. Shanghai Telecom is mainly responsible for the IPTV network construction, value-added business operations, product sales, and so on; SMG IPTV is mainly responsible for the introduction of audio-visual content, EPG, such as the design work, marketing, "the new TV views" as the main Propaganda points.

Analysys International analysis: Shanghai model is the basis of Shanghai Telecom, Shanghai media and various content providers jointly build healthy industrial chain, win-win cooperation. SMG is rich in audio-visual business class, and Shanghai Telecom has a rich network construction, channel promotion, value-added business operations experience, the "Shanghai model" made full use of Shanghai Telecom and SMG's Advantages, to provide users with a live broadcast , On demand, time-lapse, back at the news, real estate, food, games and other business. However, to the "Shanghai model" to conduct a comprehensive promotion of the three face difficulties:

The first is the cooperation with local radio and television difficult. China Radio fragmentation of the situation around the radio and television decided to circumstances vary. Developed areas of broadcasting, such as Beijing, Nanjing, Shenzhen and other places, the basic conditions for its own good, but also possess the necessary conditions for the network infrastructure, they will be combined with existing resources, and actively explore new digital television to the interactive television business forward, and thus IPTV will face the same form of competition. So will resist IPTV in the region to promote. Following the two cities radio and television, weak economic foundation, and do not have large-scale construction or transformation of the power network, and digital TV to the entire burden brought about by the time also difficult to shake off, and telecommunications to form a strong confrontation. But in view of values and interests of the Suan Putao psychological, although there are some opportunities for cooperation, but be difficult.

Secondly, resources will be facing as a bottleneck. The development of IPTV rely solely on local radio and television operators with limited resources video is not enough, as part of on-demand, live, time-lapse, back, information browsing, games and other media-oriented TV shows, the powerful and rich in content is The key to attracting users.

Third, the spending habits of different geographical differences will be operating on the face challenges. China's vast territory, the consumption power of different geographical, spending habits there are differences in operational planning and operation of the market in Shanghai will certainly be different, need to have local characteristics and meet the spending habits before the market recognition.

In short, the current IPTV in China is still at an early stage of development, the multi-national monitoring system for the impact of the current industry environment, in particular, difficult to break through the constraints of local radio and television, the more difficult to build from benign IPTV industry chain, therefore, IPTV in Shanghai Mode of time is not ripe to promote comprehensive.

Analysys proposed telecom operators: 1, China's national conditions and determine the development of IPTV industry and difficult to separate the road from the radio and television, takes a good grasp of local radio and television with the interests and common prosperity; 2, you can try from the party building, agriculture and other sectors of the Business start and gradually increase the scope of cooperation, 3, learn from the successful model of Shanghai, focusing on IPTV customer base and demand for the breakdown of the excavation, for different customer base to differentiate their products and the development of innovative business models.

Digital TV:The Temptation of Olympic High-Definition Channel

In order to train during the Olympic Games group of potential users in Shanghai, SiTV, recently launched a broad interactive audience in Shanghai for "zero pay" the enjoyment of digital television broadcast of a clean plan, that all the initial set-top box users free program. Shanghai's Oriental Cable, which claims to send 200 million yuan of set-top boxes, and from July 1, for the allocation of set-top boxes, or have built-in digital TV reception of the Shanghai people, including the CCTV broadcast of a free, six sets of Standard definition digital TV sets and a digital high-definition television programs. In Beijing, the Olympic Games will be launched during the DAB 16 sets of audio broadcasts, six sets of video multimedia broadcasting, including the CCTV News Channel and the sports channel, Beijing TV, as well as three sets of data broadcasting, including securities, transportation, music and other public service information. Six sets of video programs will have four sets of programmes broadcast in full during the Olympic Games Central Television and Beijing Television's Olympic program. The current high-definition channels on CCTV in Beijing free.

In addition, the opening of the Olympic high-definition digital TV broadcasting channel is also a competition for market weight. Beijing, Shanghai has launched terrestrial digital high-definition television channel, Shenzhen, Guangzhou will also be the recent launch of terrestrial digital high-definition signal. During the Olympics, radio and television in Beijing, Tianjin, Shanghai and other cities and six Olympic Games, Guangzhou, Shenzhen City have launched high-definition terrestrial television programmes, before the end of a 37 domestic cities will launch high-definition digital terrestrial channel.

Digital TV's main selling point for a clear image quality and the use of digital TV technology have multiplied the number of channels. In addition, digital signal transmission unlike analog signals as vulnerable to outside interference. As digital television by radio and direct operations, content rich resources. For the habit of watching television at home users, digital TV ratings to meet their needs, and have more members of the family is even more appropriate number of users.

The Shanghai telecom joins forces with Viewline in IPTV interactive entertainment

August 5: China Telecom Shanghai Research Institute and a leading provider of value-added business IPTV Zhejiang viewline communications (www.viewlinecn.com) announced the establishment of cooperation, both sides will use their own advantages and work together to create exciting interactive entertainment products IPTV .

Shanghai Research Institute of China Telecom Co., Ltd. is China Telecom product development and operations research major scientific research institutions, China Telecom Group is the R & D and innovation system an important part of China Telecom Co., Ltd. of Shanghai's major scientific research bases, the main China Telecom is responsible for the development of new products.

Line of sight communication is the IPTV value-added business area leading position in the company, in the December 13, 2007 Haitai innovative capital was 10 million U.S. dollars investment, domestic value-added interactive TV has been in the area of the largest investment. Perfect space-time director Song Song and Song Ke is a founder of wheat fields at the same time invited as independent directors. Its products include chess and card games, sports games, casual games, children's puzzle, quiz, e-Shuyuan, television pets, family, and other information centres in the three network terminals (IPTV, PC, mobile phone) operators on the integration of interactive entertainment products .

IPTV interactive communications line of sight of the value-added products in almost all of China Telecom's IPTV platform have practical applications. In particular, the industry is the most attention in the Shanghai Telecom IPTV, the provision of the four Card products Mahjong, Shanghai Doude Zhu, chess and spent pouring over the back Gongzhu, July actually completed Office of the game for a few more than 2 million active users Close to 40,000. Shanghai Research Institute of China Telecom and Shanghai Telecom jointly launched a series of Olympic sports games are really games will be IPTV to the 'game' level, 110-meter hurdles, shot, javelin and canoes 4, after the game on the line to Its exquisite quality and the effect of rapid movement popular now, traffic has more than 20,000.

Telecommunications and broadcasting operators in competition in the television media will use different means of competition, the IPTV value-added services to attract customers, improve the revenue side will have important significance. Taking into account the operators of China Telecom after the reorganization as a whole business operators, so the two sides agreed that in the IPTV, mobile phone, PC terminal on the three Sanwangrongge interactive value-added products is the future direction of value-added business, and is committed to the development of related products And promote.

Via:hc360

UTStarcom deploys IPTV video adv. network in China

UTStarcom Inc. (UTSI.Nasdaq) announced that Guangxi Telecom Company Ltd, a wholly- owned subsidiary of China Telecom Corporation Ltd (0728.HK; CHA.NYSE) in South China's Guangxi, has chosen UTStarcom's RollingStream Internet Protocol TV (IPTV) platform to deploy a new interactive advertising system. Guangxi Telecom is the first service provider in China to employ IPTV platform for building-based video advertising.

UTStarcom will provide Guangxi Telecom with 3,600 concurrent IPTV streams for the initial deployment of the interactive advertising system in 14 cities in Guangxi.

In the first phase, set-top boxes will be installed in supermarkets, department stores, office buildings and in Guangxi Telecom's facilities in Nanning, Liuzhou, Guilin, Qinzhou, Guigang, Wuzhou, Beihai and Baise.

Robert Wu, CEO of UTStarcom China, was quoted by media as saying that UTStarcom boasts rich experience in successfully deploying and promoting the advanced IPTV solutions in China and the rest of the world, which was again justified by the cooperation with Guangxi Telecom.

The company vowed to continue cooperation with leading service providers to offer innovative services to their customers. UTStarcom's RollingStream end-to-end IPTV system currently accommodates more than 850,000 live IPTV subscribers globally and maintains a current total system capacity of more than 2.5 million subscribers thanks to recent successful deployments in Chinese mainland with China Netcom and China Telecom, in India with Bharti Airtel, MTNL/Aksh and United Telecoms Limited, in Sri Lanka with SLT, in Japan with Softbank, in Latin America with Brasil Telecom and in Taiwan with Markwell.

New York Festivals Announces Partnership With China's SiTV

NEW YORK, NY, Aug 05, 2008 (MARKET WIRE via COMTEX) -- New York Festivals has formed an exclusive media partnership with China's SiTV -- (Shanghai Media Group), to be featured on the advertising program, XiYuan - Advertising Forum. XiYuan will showcase the New York Festivals' International Advertising Award's "World's Best Work (TM)" in an eight minute slot in each NYF branded episode. XiYuan has just celebrated its first anniversary and is the only television program in China dedicated to the advertising industry.

This strategic liaison between SiTV and the New York Festival is paramount to the success of the NYF's reach within China by targeting the more than 1 million people in China's growing advertising industry. Michael O'Rourke, NYF's President, and Jinjun Wu, XiYuan's Advertising Forum Host, have plans beyond broadcasting NYF's award winning work on XiYuan. Future projects include conferences and seminars, the translation of all award winning work, and NYF winners being interviewed and featured on XiYuan to further build its brand and showcase all its international winners. Jinjun hopes these ideas and events can become an educational platform for the Chinese advertising industry, where they can learn and understand international and western advertising strategies and values.

XiYuan is broadcast weekly every Wednesday on Shanghai iPTV (Internet Protocol Television) and then re-broadcast throughout following week. This premier Chinese advertising show features four new shows monthly. Three of XiYuan's programs highlight advertising guests culled from the creative, media, brand, and client arenas in a casual Q & A talk show format. The fourth show, Advertising Forum, airs the last week and offers lively panel discussion. Advertising Forum, under the XiYuan umbrella, showcases topics discussed by a panel of advertising experts interacting with the studio audience and moderated by XiYuan's host, Jinjun Wu.

According to Jinjun, "The opportunity to work with NYF has certainly given XiYuan better international content and program quality. It also opens the eyes of the local Chinese advertising fraternity to Western advertising values, insights, production and ideas. Many Chinese know the New York Festivals brand through our partnership, and this is definitely something for both our companies to celebrate." Jinjun commented that XiYuan's goals are to record, document and participate in the growth and development of the advertising industry in China, as well as become a communication platform for the advertising industry.

Ng Tian It, based in Shanghai as Executive Creative Director of Lowe China, while also overseeing Lowe's Beijing and Hong Kong offices was recently interviewed on XiYuan, discussing the direction that Lowe was taking in the Chinese market. "China is a key market and the market that matters for every company in the world. Everyone is sending their big guns here. Whatever you do here can make a difference," said Tian. "The New York Festivals involvement with SiTV is an excellent idea and collaboration... and one great way to break into the market, while also getting introduced to the NYF's award winning work."

Currently SiTV reaches approximately 600,000 households in Shanghai, and will expand to an additional 200,000 this August with the commencement of the 2009 Olympic Games in Beijing. XiYuan is hosted on a variety of China's advertising websites, including China's largest and most respected, www.cnad.com, which has a daily visitor count of 35,000 from the advertising, marketing and branding fields. In addition, XiYuan is licensed and released to Jiangsu TV, where it reaches an audience of approximately 80 million.

Shanghai iPTV is a digital video platform jointly developed and owned by the Shanghai Media Group (SMG) and China Telecom. Shanghai Media Group (SMG), formed in 2001, is a multimedia conglomerate of television/radio broadcasting, news and internet companies. With a staff of over 5,200 and total assets of 10.7 billion yuan, SMG is striving to become an influential multimedia presence in the Asia-Pacific region, and is focusing on becoming one of the world's biggest Chinese content distributors.

The Shanghai telecom joins forces with The9 in IPTV game channel

Chinese Telecom Shanghai Corporation announced together with the ninth city that both sides will use the respective brand superiority, the technical superiority, the product superiority, the human resources, makes the first-class IPTV game channel together hand in hand. This act will give the IPTV value-added service the platform to bring the new commercial opportunity and the profit point of growth. 　　

At present the Shanghai IPTV number of users broke through 500,000 households, will estimate the end of this year, the number of users will amount to 800,000 households. It is reported that the ninth city has had custom-made 4 section of leisure games on June 1 for this channel body, political line short one month, the game user has surpassed 100,000 people.