China Telecom, Tiansheng Ally on IPTV

China Telecom (NYSE: CHA; 0728.HK) plans to cooperate with digital TV operator Tiansheng Media in an effort to avoid content shortages previously encountered by the operator during its promotions of IPTV.

Song Zheng, CEO of Tiansheng Media, stated that in the future, the company plans to transition away from cooperating with Internet portal sites such as Sina (Nasdaq: SINA), and move towards partnerships with operators. Song also mentioned the company would seek to extend its English Premier League broadcasting rights by another 3 years.

An informed industry insider stated that the partnership between Tiansheng Media and China Telecom would likely consist of variously priced monthly broadband packages directly bundled with English Premier League soccer matches, with Tiansheng receiving a revenue share of the monthly subscription price.

source:marbridgeconsulting.com

Microsoft Does IPTV Deal In China

Microsoft and Guangzhou Digital Media Group have formally launched Zhujiang Digital, a connected TV service powered by the Microsoft Mediaroom IPTV platform.
"With the launch of Zhujiang Digital Interactive TV service, the Guangzhou Digital Media Group is delivering a personalized and connected alternative to existing TV services," said Guan Zhijian, director-general of Guangzhou TV Station and chairman of Guangzhou Digital Media Group. "Powered by the Microsoft Mediaroom platform, the new service will allow residents in Guangzhou to enjoy their TV when they want it, without missing a thing as well as rich interactivity."
This is the first Mediaroom-enabled TV service to launch in China and the first time Mediaroom has been delivered over a cable network anywhere in the world. The new service, available to residents in the region around Guangzhou, also includes the first deployment of the Mediaroom Anytime feature set, which will take time-shifted TV to the next level in China. Mediaroom Anytime will let subscribers access previously aired shows from their Interactive Program Guide and immediately restart currently airing programs without any pre-planning or prior digital video recording.
Guangzhou Digital Media Group also has taken advantage of the capability within Mediaroom for rich interactivity and the ability to seamlessly blend Web content and services with broadcast TV. The company has already engaged a number of local enterprises to develop interactive TV applications to complement the TV viewing experience. The applications being developed will enable Guangzhou Digital Media Group to offer its viewers new ways to communicate, share media and personalize the TV experience.
Guangzhou Digital Media Group plans to connect 2.5 million subscribers to this new IPTV service within three to five years.

source:chinatechnews.com

The development and trend of China's IPTV Industry

Development of IPTV

IPTV as a new television show of the new forms of digital media, increasingly valued by customers become an irresistible trend. With the global trend of rapid development of IPTV, along with domestic operators of commercial IPTV test areas and gradually expand the scale of the IPTV consumers in general, as well as the rising level of awareness in the total amount of small-scale users on the basis of maintaining China's IPTV A steady and rapid growth, IPTV users in 2003 from 1.8 million in 2004 to 46,000 in 2007 increased to 1,208,000. To enter in 2008, although the telecommunications industry in the industrial restructuring of the various aspect of the delay was caused by Weila set against the backdrop of the adverse effects of China's total number of IPTV subscribers is still maintained a sustained and rapid growth. As of the third quarter, the total number of subscribers reached 2,200,000. It is estimated that by the end of 2008, the National IPTV subscribers will exceed 3,000,000, and last year increase to more than 1.5 times.

IPTV services such as Internet audio and video programs confirmed the development of the telecommunications industry media properties. On the TV content itself with traditional television (cable, wireless, satellite) compared to, IPTV may not make a difference. However, due to network the existence of interactive features, so IPTV can be more readily available, such as video-on-demand, interactive games, such as interactive value-added services. Telecom restructuring has changed the existing structure of the telecom operators, China Telecom will be the development of IPTV pioneer, China Unicom is the IPTV business of followers, China Mobile will be relying on its financial strength, will be the development of IPTV as part of its fixed-line business, the main means of , And the development of the industry for more help.

The existence of the development of IPTV in China and its policy of the reasons

1. China's major IPTV Development

IPTV represents the development direction of the three networks. However, the development of IPTV in China the status quo is not satisfactory, in particular the overall size of the apparent small. A huge user base of broadband IPTV is a solid foundation for sustainable development. How to broadband users to develop IPTV users of telecommunications companies, such as IPTV is the main operator needs to be urgently addressed.

IPTV is set to the Internet, telecommunications, entertainment and so on into a new business, which involves not only TV but also end PC terminals. As a result, traditional single telecommunications management adapted to a certain extent, the development of IPTV business. From 2003 to date, after five years of operation, operator of China's IPTV business model is still faced with the problem and the ecological chain, such as content, business model, charging patterns and ecological chain, and so on, are still faced with the problem of sustainable development, but the operators Are actively exploring their own development model. So far, it can not be said to have found a fully fit development of IPTV business model and profit model.

IPTV and the like, from a global point of view, digital TV, including the integration of business operations are still in the exploratory stage. The cost is profitable addition to the factors, the size of the user to expand and enhance its ARPU has become key. The development of digital TV is the case, and only rely on traditional advertising profits are also problematic.

IPTV is a digital content such as digital media to attract new users to one of the fundamental driving force. With the new digital media and the explosive growth of per capita consumption of media increases, content is king coming days. However, the main operator of China's major IPTV - China Telecom, China Mobile and China Unicom, and other state-owned telecommunications companies are not content with a competitive advantage. China's Internet copyright chaotic situation, as well as free business forms, the value of IPTV content to form a larger pressure. IPTV part of the operating costs of intellectual property rights have already suffered too much and so on; the current spread of IPTV mainly based on traditional television programs, new attractive new digital media content still lack. In fact, even if our country is the traditional television programs can not satisfy the audience's thirst for media content, only 15% of the television program is broadcast from the self-made content.

IPTV has the characteristics of the regional market competition. From the perspective of competitiveness, each of the IPTV operators are facing competition is the first local radio and television systems. To a large extent, IPTV greatest obstacle to the development of the industry from local radio and television systems. At present, some parts are from a building, agriculture and other industries to teach business to start, gradually expand in the telecommunications and IPTV operators to cooperate on the scope and level of cooperation.

2. IPTV development in China's deep-seated reasons

The development of IPTV in China, there are many problems can not be denied that with the market and enterprises are closely related, and that the market mechanism based on the relationship between restricting the decisive factor in the development of IPTV. For example, does not have the right business model and profit model. At the same time, policy barriers to the development of IPTV is a major constraining factor. China has adopted a bottom-up, up and down combination of the three networks to promote institutional and policy innovations. Jan 8, 2008, the Office issued in 2008 【1】 release, the three networks emphasized the need to promote, encourage each other and opening up telecommunications and broadcasting and cross-business. The article clearly for the first time a state-owned capital to participate in the construction of digital TV access network, such as for the integration of IPTV business to clear away the obstacles to the policy. January 31, the former General Administration of Radio, Film and Television and the Ministry of Information Industry jointly issued the "Internet audio-visual program service regulations," the official beginning of the implementation, in order to regulate the Internet, IPTV, including audio-visual program service order to provide a legal basis for some of the amendments to the "Internet , And other audio-visual programs to disseminate information network management practices "for non-broadcasting businesses unfair regulatory approach.

However, the three networks in China-related institutions and policies are still inadequate and contradictory, some of the more principled policy, the lack of actual operation. Based on the traditional industry sector interests and the interests of the relevant government departments may make their most favorable interpretation, which will continue to constraints such as the integration of IPTV business. The current policy of the main problems: First, the ownership of discrimination, and the other is discrimination sector. China's national conditions, as well as telecommunications does not have the contents of the competitiveness of the fact that the decision of the IPTV industry out of Radio, Film and Television and difficult to separate. With the IPTV industry gradually in-depth, with the existing operators, such as a license to carry out the main co-pilot's success, since the demonstration effect of industrial development to help grow. However, if we do not change the system of local radio and television hostile attitude, even if the telecommunications companies get IPTV licenses are difficult to break the shackles of local radio and television. Therefore, the IPTV business operations, the existing policy framework, the development of IPTV to do a good job of the top-level design, and for local radio and television departments formation of a strategic alliance (at least one of the partners), with local radio and television industry to achieve win-win cooperation Is essential.

The development trend of China's IPTV

Industrialization, information technology, urbanization, marketization and internationalization in-depth development of China's modernization facing the new situation and new tasks. Promote the integration of information technology and industrialization in China is facing long-term task. China's radio and television broadcasting, telecommunications and the Internet, and so different from the original network of industrial facilities is to speed up the separation of industry from the industry to integrate the pace of industrial development is the trend. Against this background, especially 2008 as a new round of political reform and related policy adjustments, China, including IPTV, the business of the three networks are entering the period of rapid development.

IPTV competitive advantage from their personal, humane content of television programs and interactive forms. With the application of the universal constant, the size of the expansion of the market, IPTV market will attract more content providers, content integrators and value-added service providers to enter, they will be content innovation, business model to explore the more extensive Development. With the TD-SCDMA large-scale commercial and a new round of the completion of the restructuring of telecommunications, 3G has entered the mass market. From the users point of view, 3G end-user IPTV can be an effective extension of the terminal. With 3G terminal personalized, IPTV people-oriented development goals will be a great release.

With the new round of restructuring of the telecommunications, operators of different development strategies for the development of IPTV will be a different form. However, the Encyclopedia of the three telecom operators in terms business, IPTV will be in its portfolio a very important area; IPTV licenses have been 5 IPTV license operators has With the 2008 Beijing Olympic Games force the beginning of IPTV; and radio and television operators Two-way digital television business through the transformation of the interactive and also to promote the new digital media transition. It is estimated that by the end of 2008, China will have 3,000,000 IPTV subscribers by 2011, China's total number of IPTV subscribers will reach 22,000,000.

IPTV industry is a win-win situation and the development of digital TV the only way to integration. IPTV media properties require operators IPTV market-based, network-oriented and customer-focused, with the media, entertainment and information content of the service. IPTV business operations in the heart of the problem is not access bandwidth, but on the content, which is the weak telecommunications. Therefore, in order to meet the needs of the market must play IPTV and digital television functions complement each other. In addition to the functions of each other, but also in the area covered by each other on. In those areas beyond the reach of cable TV, IPTV has a lot of room for development.

IPTV is the next generation network (NGN) in one of the most important business, the future digital home is a very important form of a business. With the development of ICT, telecommunications network, Internet, cable television network has become an inevitable trend of the three networks. The three networks require the development of PC and TV terminals terminal can be connected at the same time the Internet and cable television network, access the Internet at the same time be able to receive digital TV broadcasting. Access to a variety of ways in order to be able to co-exist to ensure that the best way to provide unicast, multicast, and broadcast a two-way interactive services, to meet the new digital media. In such a trend, the telecommunications and broadcasting industry value chain integration is also bound to follow suit to achieve. IPTV and digital TV operators should be the main differences aside and learn from each other each other's development strategy, operations experience, the three networks to work together to promote and achieve a harmonious development of the industry's new win-win situation.

Fourth, to further promote the development of IPTV in China's policy initiatives

Comply with the general trend of the three networks to promote the development of IPTV is a systems engineering, government and the need to be responsible for their own market, and mutual cooperation. "Visible hand" of the market and the "invisible hand" of the border have their own role, the market mechanism is the basis for policy is to protect the mechanism. IPTV in the world and the rapid development of China's accelerating industrialization and information technology integration of the environment, the need to take full advantage of market mechanism on the basis of the three networks to strengthen the system of policy effects, based on the size of the effect of IPTV, telecom and nurturing of Radio, Film and Television Competing effect, to promote digital TV and other new media cluster effect, in order to effectively promote China's IPTV industry to further the sustained, rapid and coordinated development.

1. Strengthen the system effect, amend the "dissemination of information network audio-visual programs permit" issued classification standards, expand the scope of opening up the domestic IPTV, the development of Internet audio-visual services, business directory guide, the development of IPTV to do a good job of institutionalization and standardization work to co-ordinate the promotion of the three network Integration policies, to achieve an effective policy coordination to eliminate the constraints of the three networks structural obstacles and policy factors.

2. Based on economies of scale to the planning-oriented, up and down, make breakthroughs in key areas and expand the scope and application of IPTV market, promote the industrialization of operations. The three networks aim to promote the industrialization of IPTV operators. Radio, Film and Television IPTV sector to increase the scope of application for a license and license number of state-owned telecommunications companies issuing national IPTV operator license. At the same time, have to deal with the rapid IPTV business applications and can not be dismissed without cause the application. Encourage strategic investors to invest in state-owned IPTV to provide digital content-related businesses, enhance the number of IPTV content supply capacity.

3. Cultivate a competing effect, the IPTV market supervision in accordance with the law unfair competition and monopoly (especially administrative monopoly), to encourage telecommunications, radio and television operators such as the strengthening of the main technical, operational, marketing and strategic levels.

4. Telecommunications companies with experience in operating and capital to promote digital TV access network construction and transformation of the backbone network to speed up the pace of industrialization of digital TV, IPTV and audio-visual programs such as Internet services become common digital new media business market.

TCL and Intel develop next-generation Internet TV

Out of each other coveted each other's markets, Intel and TCL of the two hit it off the industry's big brothers a few days ago, announced the joint development of next-generation Internet TV.

Reporters learned that flat-panel TVs in recent years has experienced 400% growth, homogeneous market of serious price war as a major means of competition, the development of flat-panel TVs need to find new growth points. TCL chairman Li Dongsheng this view is that the Chinese color TV industry to be in transition, the Internet and television industry is likely to the birth of a new home appliance business model is to promote the growth of the market can look forward to strength.
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Li Dongsheng said that Internet applications will be moved to television needs a lot of innovation, of which there are two points worth noting, one of the Internet to connect with the main function of television is not often in the face in peacetime use of the Internet crowd, and the other is the increasing price of the ordinary television The lower the cost of ultra-high digital home appliances will break the ice.

According to the MOU, Intel and TCL will cooperate in the development, Internet connectivity with television, including TCL to provide support for the Intel Internet, high-definition player function, such as chips, TCL can make a relatively cheap price to provide users with "Internet television" .

The industry pointed out that China has entered the era of WEB2.0, information sharing, networking is becoming daily life and work are essential to the survival mode, and the bearer of these media platforms are increasingly bearing the mass of information to the PC's TV transition And improve the function of IPTV could be the birth of television media to become "home entertainment media center."

Shanghai Telecom full-time business metro construction

With the restructuring of the telecom industry this year, the three major operators have to provide a full-capacity operation of the business, it is necessary to achieve the full business operations, the operators must be in the business, Operation, as well as network terminals have done a full range of integration, and network integration Is the most important.

From the current type of business, after the integration of the entire network of business should be able to carry 3G, NGN, IPTV, broadband access and interactive games and other services, users can end all types of systems anytime, anywhere access network resources, rich experience Business. With the IP technology in recent phase of development, security and its ability to convergence has made substantial progress, QoS, MPLS technology is perfect, and so mature, the use of ALLIP model for the transformation of network integration is a more feasible方式.

Shanghai Metro as an IP telecommunications network, is now carrying a variety of types of business. In the full-time business operations, will be a variety of business through the Shanghai Telecom to achieve MAN bearer, is a program viable.

MAN is currently carrying the type of business

Shanghai metro construction since 2001, with the technology, ADSL technology, such as maturity, from the beginning of 2002, Shanghai, the number of users of broadband access has been in a state of rapid growth. With well-developed network technology, MAN bearing on the type of business in recent years to gradually enrich themselves. From the development, the enterprise customer demand for broadband services will be further growth in the terminal also speed up the pace of diversification trend in the development of the network should have a lot of room for development.

MAN is currently provided by the business can be roughly divided into the following categories.

Internet access is provided by most Internet-based business, to provide users access Internet. Means there are narrow-band access / dial-up broadband, fiber optic, wireless and so on.

In the face of the main types of enterprise VPN users, to provide the point between the post office network to connect remote offices and some businesses, MPLS, IPsec, L2TP, and other technology. VPN business in a very good development in recent years, growth in number of nodes remained more than 50% over the next few years will be driven business VPN bandwidth-business an important source of growth.

IDC provides room, rack, leased bandwidth, server hosting and other basic services in the past few years and gradually developed a network built on behalf of the escrow, security, load balancing, speed up the network, data backup, and other value-added services. Because of its high-speed access, professional venues, professional maintenance of the characteristics of the development of better business.

IPTV use of the broadband network to provide digital TV services, its main features is interactive and real-time, playback, on-demand so that it functions as compared with traditional TV have a greater advantage, there are still a lot of business development.

Is the voice telecom operators to provide the basis for one of the business in recent years the rapid development of VoIP technology, the original voice of a greater impact, at the same time operators are also thought to change gradually in its own products into the VoIP system Services.

At present, the main game by the SP to provide services, such business has developed very rapidly in recent years, used to carry the game platform and terminals are becoming increasingly more.

The rapid development of the network, a variety of business development momentum of which are more rapid, and a variety of business network bandwidth capacity, transmission quality, safety features, such as requirements are different, so in the same multi-service network carrying The need to consider the characteristics of the business, in order to protect the quality of the business, improve the network's ROI.

Private Enterprise Gets IPTV License

It was reported yesterday that the State Administration of Radio, Film and Television (SARFT) had issued a new IPTV license to the Beijing-based company Huaxia Network.

Previously, SARFT had awarded licenses to operators including the Shanghai Media Group (SMG), China Central Television (CCTV), Southern Media Corporation (SMC), China Radio International (CRI), and Hangzhou-based Wasu.

The IPTV license is actually a differently named version of the Permit to Transmit Audiovisual Programming over Data Networks, targeted at different terminals. Currently video-sharing websites have permits for audiovisual programming to be received by computers, while the IPTV license pertains to television reception of programming.

source:marbridgeconsulting

Huaxia anye got the fifth IPTV license

    Huaxia anye becomes first private company to receive IPTV license

    Huaxia, for the display of a license is divided into three parts, including a computer-based player-management business, computer-based program integrated business operations, as well as on TV's audio-visual educational programs. The most valuable is the third part of this.
     Huaxia at the present stage of education as a strategic breakthrough, and education can be very broad definition of patriotism education, education building and so on, are also areas of education. Extend the application of its great potential.
    The use of the license can be combined telecommunications operator needs to audio-visual education programs for a breakthrough from the industry evolution to the public; IPTV can be used as education polymeric or content of the SP platform; can be more joint video site, terminal manufacturers launch high-definition on-demand (download) category Business, try the steps of IPTV products;
      On the license was the reason, it is said that the country is relevant ministries from a strategic point of view, the need for the closure of Radio, Film and Television of the existing system, the introduction of competition and new media operations into the new blood, new domestic increase in the development of dynamic media.

IPTV miss the Olympic opportunity to show that chaotic market

     iSuppli's view, China Central Television (CCTV) in Beijing can not afford prior to the Olympic Games in Beijing to deploy IPTV (IPTV), that the IPTV market in a state of chaos, this is impeding the development of technology in China.

     At that time, even though there are indications that the CCTV in Beijing on the eve of the Olympic Games in Beijing to launch IPTV service, but that failed. As a major IPTV license holder and operator, CCTV is China's most influential television company. As early as 2006, CCTV plans to carry out IPTV business.

     CCTV is not only in the deployment of IPTV encountered problems. China Netcom is China's second largest fixed-line operator China and the North's main carrier, completed in 2007 to support 50,000 users of IPTV equipment to invite tenders. ZTE and Alcatel - Lucent successful. However, after two years of preparation and on-site tests, IPTV finally failed in a timely manner prior to the launch of the Olympic Games, many of the observers is expected to come to nothing.

     IPTV in Beijing, the slow progress in the IPTV reflect the general situation of China. IPTV broadcast media company and the telecommunications operators among the core of the conflict of interest has not yet been resolved.

     In addition, some digital television (DTV) the strong competition faced by IPTV is an obstacle. For example, in Heilongjiang Province is China's first deployment of IPTV services in the region, attract new users are experiencing difficulty. IPTV users in the province in August remained at 120,000. However, should also be noted that deployment of IPTV in Heilongjiang in the first year, only 10,000 IPTV customers.

     In contrast, IPTV in the healthy development of China Southern. China Telecom and Shanghai Media Group (SMG) of the strategic center of the Shanghai market, in August a total of 560,000 users. Jiangsu Province this year, the official deployment of IPTV services, only 8 months has attracted 150,000 subscribers.

     iSuppli expects that as China Telecom and SMG in the past two years between the formation of a mature partnership model, IPTV subscribers will continue to grow steadily. In addition, China Telecom in August just completed 50,000 IPTV set-top boxes and related network equipment joint procurement tender. This should allow market participants to believe, IPTV will be in China's telecommunications provider of integrated information to the goal to play an important role.

     In addition, the carriers between the joint procurement process will help reduce the IPTV set-top boxes and networking equipment, the overall price. At the same time, China Telecom is working to improve the OEM network equipment and IPTV set-top box interoperability between. iSuppli predicts that in 2008 China IPTV subscribers will reach 223,000.

     However, the Chinese IPTV industry as a whole has lagged behind its main rivals - digital television. iSuppli estimates that in 2008 seven months before the Chinese digital TV users increased by about 9,000,000 in July reached 37,000,000. iSuppli Corporation predicts that by the end of this year the total number of Chinese digital TV users will reach 43,000,000.

     In contrast, look at the situation from the users, IPTV is still at a very early stage.

China Telecom propelled the network video industry

China Telecom CDMA wireless WiFi network terminal will soon launch a large-scale, unified and IPTV2.0 Jicai achieve results, the industry pointed out that the two actions send a signal to China Telecom in IPTV and WiFi on a two-pronged approach will be common Internet video to promote the development of the industry.

Based on the CDMA network of China Telecom's WiFi wireless terminals will be listed in October 2008 and the end of the year to test launch a large scale. At the same time, a few days ago China Telecom in 2008 IPTV2.0 platform and terminals Jicai projects have been decided the final outcome, the results Xiafadaoge province by province to the next step of the selection and procurement. It is understood that after China Telecom in 21 provinces and cities in the domestic building to a large amount of Wifi networks, many of the more developed coastal cities in the region has one of ChinaNet's Wifi wireless networks, wireless completion of the basic layout.

Internet experts believe that well-known Sam, China Telecom made a two-pronged force is a good signal. First of all, all licensed domestic mobile phone operators as a result, the need for management and protection of China Mobile and China Unicom's vested interests, in addition to WiFi module, which to many new problems brought about by technology, such as the iPhone mobile phone, Android Google phone are required to use high-speed network to download software and a variety of multimedia applications, the current universal application of the 2.5G network can not meet basic information needs of the mobile terminal. WiFi Internet access and the rate of up to 2Mbit / s or so, that can take advantage of the WiFi phone or laptop to enjoy high-speed video network. The video is just the speed of development one of the stumbling block.

Sam pointed out that followed, IPTV can make full use of broadband Internet technology, television signals into the signal format, the phone line or online data dissemination. User at home through personal computers or "Network + ordinary TV set-top boxes" to receive network television programs. IPTV to stress that the media providers and consumers of interactive, IPTV business users get high-quality digital media services, better access to Internet video content.

China Telecom and China Netcom, the two major fixed-line operator has been working as the development of China Mobile's Monternet the same value-added business platform, but whether the ChinaVnet China Telecom, China Netcom or the on-line every day, has been unsatisfactory. Now, with China's mobile telecommunications license in strong support of the fixed on the basis of the introduction of exciting interactive video networks will become its main selling point. Sam stressed that the video industry in the long run, the income scale should be quite a search engine, and then the operators and content providers to promote the rich, their development prospects will be very broad, the user will be expected to be the way to more and faster speed, Enjoy the feast brought about by the video network.

IPTV network that is interactive television, using a broadband cable network, set the Internet, multimedia, communications and other technologies to provide home users, including digital TV, interactive services to a wide range of new technologies, it Network to adapt to the rapid development of today's trends, the full and effective utilization of network resources. Wifi full name of the Wireless Fidelity, also known as the 802.11b standard, the main advantage is that the coverage of radio waves Canton; very fast speed, up to 11mbps; manufacturers to enter the lower threshold, do not have to spend money wiring network access.

China supports nearly 1.71 million IPTV users at end of 2Q

There were 1.708 million subscribers of IPTV (Internet Protocol TV) service in the China market at the end of the second quarter of 2008, growing by 396,000 or 30.2% on quarter and by 132.1% on year, according to China-based consulting company Analysys International.

The exceptionally large growth in IPTV user base was due to the increased demand attributable to the Beijing 2008 Olympic Games, Analysys pointed out.

China market: IPTV operators
Company	Occupation of total number of subscribers at the end of June 2008
UTStarcom	40.1%
Vcom (Chinese)	34.4%
ZTE (Chinese)	21.9%
Huawei Technologies (Chinese)	3.5%
Alcatel Shanghai Bell	0.2%

Source: Digitimes

The time is not right for IPTV to comprehensively promote "Shanghai model"

Reuters Analysys International analysis, from Shanghai Telecom and Shanghai Media Group cooperation IPTV business operations of the "Shanghai model", the comprehensive promotion of the time is not right to promote the three face difficulties.

Analysys International on August 26 - Analysys International, "the second quarter of 2008 quarterly monitoring China's IPTV market" data, the 2008 second quarter total of IPTV subscribers in China reached 1.708 million, of which IPTV users in Shanghai close to 450,000, Accounted for 26 percent overall. Shanghai IPTV development of the good trend, IPTV main reasons for the "Shanghai model" of success. "Shanghai model" by Shanghai Telecom and Shanghai Media Group cooperation IPTV service operators. Shanghai Telecom is mainly responsible for the IPTV network construction, value-added business operations, product sales, and so on; SMG IPTV is mainly responsible for the introduction of audio-visual content, EPG, such as the design work, marketing, "the new TV views" as the main Propaganda points.

Analysys International analysis: Shanghai model is the basis of Shanghai Telecom, Shanghai media and various content providers jointly build healthy industrial chain, win-win cooperation. SMG is rich in audio-visual business class, and Shanghai Telecom has a rich network construction, channel promotion, value-added business operations experience, the "Shanghai model" made full use of Shanghai Telecom and SMG's Advantages, to provide users with a live broadcast , On demand, time-lapse, back at the news, real estate, food, games and other business. However, to the "Shanghai model" to conduct a comprehensive promotion of the three face difficulties:

The first is the cooperation with local radio and television difficult. China Radio fragmentation of the situation around the radio and television decided to circumstances vary. Developed areas of broadcasting, such as Beijing, Nanjing, Shenzhen and other places, the basic conditions for its own good, but also possess the necessary conditions for the network infrastructure, they will be combined with existing resources, and actively explore new digital television to the interactive television business forward, and thus IPTV will face the same form of competition. So will resist IPTV in the region to promote. Following the two cities radio and television, weak economic foundation, and do not have large-scale construction or transformation of the power network, and digital TV to the entire burden brought about by the time also difficult to shake off, and telecommunications to form a strong confrontation. But in view of values and interests of the Suan Putao psychological, although there are some opportunities for cooperation, but be difficult.

Secondly, resources will be facing as a bottleneck. The development of IPTV rely solely on local radio and television operators with limited resources video is not enough, as part of on-demand, live, time-lapse, back, information browsing, games and other media-oriented TV shows, the powerful and rich in content is The key to attracting users.

Third, the spending habits of different geographical differences will be operating on the face challenges. China's vast territory, the consumption power of different geographical, spending habits there are differences in operational planning and operation of the market in Shanghai will certainly be different, need to have local characteristics and meet the spending habits before the market recognition.

In short, the current IPTV in China is still at an early stage of development, the multi-national monitoring system for the impact of the current industry environment, in particular, difficult to break through the constraints of local radio and television, the more difficult to build from benign IPTV industry chain, therefore, IPTV in Shanghai Mode of time is not ripe to promote comprehensive.

Analysys proposed telecom operators: 1, China's national conditions and determine the development of IPTV industry and difficult to separate the road from the radio and television, takes a good grasp of local radio and television with the interests and common prosperity; 2, you can try from the party building, agriculture and other sectors of the Business start and gradually increase the scope of cooperation, 3, learn from the successful model of Shanghai, focusing on IPTV customer base and demand for the breakdown of the excavation, for different customer base to differentiate their products and the development of innovative business models.

China Telecom Announces IPTV Procurement Firms

China Telecom (NYSA: CHA; 0728.HK) has announced the winning lists of equipment manufacturers that provincial branches should use for IPTV 2.0 platform and terminal equipment procurement. The winning manufacturers were split into three areas: systems platforms, standard-definition terminals and high-definition terminals.

For systems contracts, telecom equipment manufacturers ZTE (0763.HK; 000063.SZ), UTStarcom (Nasdaq: UTSI), and Alcatel-Lucent were chosen, and provincial operators looking to build new systems should select from the offerings of these three companies.

For standard-definition terminal contracts, the winning companies included ZTE, UTStarcom, Coship (002052.SZ), Motorola, Huawei, Postcom, Sunniwell, Alcatel-Lucent, Yuxing, 30 Kaitian and Changhong (600839.SH). China Telecom requested that provincial operators give preference to manufacturers ranked earlier in this list.

For high-definition terminal contracts, provincial branches can choose between ZTE, UTStarcom, Alcatel-Lucent, Postcom and Changhong.

The prices for terminal equipment will be set at the prices used by the companies when applying for procurement status, and China Telecom branches are not allowed to instigate a second round of price negotiation or discounting.

Source:marbridge consulting

Huawei digital entertainment solution

Digital entertainment solutions focus on entertainment media and communications fields of product integration research, development, services and operations, focused on creating integrated IP media entertainment, mobile media and entertainment, which integrates digital television, media and communications-oriented integration, fixed and mobile Integration of the media center solutions for the carrier's successful transition assistance.

Digital entertainment solutions for the IPTV, Mobile TV, DTV, video surveillance and CDN, and other fields, while working to integrate the field of digital media and business advisory services, and digital media fields many well-known companies, equipment suppliers had full cooperation.

Huawei software business to focus on the customer experience and enhance the value of providing end-to-end solutions and the overall wealth of business experience, digital entertainment solutions to support high-performance media distribution system and multi-level Zuwangfangshi, operators can effectively reduce the TCO and CAPX, raise the maximum value of the network operators and users ARPU value.

At the same time, digital entertainment solutions open platform, can help operators to create interactive entertainment supermarket: a standard, open, modular system architecture design, support and the different components of the equipment manufacturers fast docking and integration, rapid adaptation of new business, The difference for operators to provide effective services to support and upgrade competitiveness.

In addition, digital entertainment solution is an integrated solution, which provides fixed and mobile convergence, media and communications integration DMC Media Center, for fixed and mobile users with a seamless experience of the media business, the maximum play to the integrated operators Network edge, edge content and user advantages, effectively enhance the value of network users and viscosity.

Huawei IPTV, Mobile TV, DTV, video surveillance and CDN solutions in the world has made remarkable achievements, and the scale of business and has accumulated rich experience in the construction and operation. As of December 2007, we have services in more than 30 countries and regions more than 50 operators, to become the mainstream of the global digital entertainment solution provider.

HDTV in Beijing Olympics

BEIJING, Aug. 8 -- Most people will not be able to watch the Olympics live but many have embraced new technology to enjoy the once in a lifetime experience. Yao Min, Liu Xiang and Roger Federer will be appearing on screens sized from two inches to 100 inches.

It's a rush now with more than 3,000 people installing IPTV every day, flat-panel TV sales surging and fans using laptops or PDAs to access the Olympics everywhere from hotels and shopping centers to airports.

High Definition TV

This is first time HD technology has been in use for a major international event ?? it has only been on the market for the past two years.

The CCTV HD channel's image quality is four times higher than that of DVD and HD truly enhances sport, say experts.

Though the HD content is relatively limited, it has fuelled the sales of TVs.

In the second quarter, large LCD panel sales jumped 23 percent to 117.9 million units, a new record, according to research firm DisplaySearch.

Shanghai Telecom's IPTV services, with two HD channels and replay functions, have attracted 510,000 users already, and the user base is expected to hit 800,000 by the end of this year.

In Shanghai there are three ways to access HD if you have an HD TV with definition of 720P (pixels) or 1080P.

You can subscribe to the Shanghai Media Group's cable-based service, which includes three HD channels and several standard definition (DVD quality) channels. The hotline number is 96877.

You can buy a HD TV set-top box to receive free wireless CCTV HD signals.

You can subscribe to Shanghai Telecom's IPTV (Internet protocal TV) service - but only certain parts of Shanghai can receive this HD signal. The hotline number is 10000.

Mobile TV

Mobile TV is good for viewing shorter events like swimming and sprinting or the replaying of highlights.

China Mobile launched its mobile TV program for 2G and 3G phones.

Source:Xinhuanet

UTStarcom Eyes Growing IPTV Market in China

Eyeing a rapidly growing IPTV market on the other side of the world, an IP-based solutions company with offices in Alameda, California, today announced that it’ll provide the platform for a new advertising system in China.

Officials from UTStarcom, Inc. say that a subsidiary of China Telecom Corporation Limited wants to use their IPTV platform “RollingStream” to deploy a new system. In building the video-based advertising for the subsidiary, called Guangzi Telecom Company Limited, officials fromUTStarcom say they’re doing the first work of its kind in the communist nation.

According to Robert Wu, chief executive officer of UTStarcom China, the company has a background in deploying and scaling “advance” IPTV solutions.

“The advertising deployment with Guangxi Telecom is a strong demonstration of how UTStarcom is enabling new interactive applications based on our RollingStream platform, and we’ll continue to work with leading service providers to provide innovative services for their customers,” Wu said.

Via:tmcnet.com

ArcSoft And CCTV.com offer IPTV Olympics

ArcSoft, Inc. announced that ArcSoft TotalMedia Theatre Net Edition has been chosen by CCTV.com as the online media player to bring the 2008 Beijing Olympics to viewers live on the Internet in China.

CCTV is easily the world’s largest TV network in terms of viewer numbers.

The market for the games in China on IPTV is huge; it is a nationwide obsession with massive amounts of national pride thrown into the mix.

An idea of how big the IPTV games audience could be comes from China Telecom, who say that 3,000 new customers are signing up each day for IPTV services, joining over half a million existing customers.

If that sounds reasonably impressive, those figures are for the City of Shanghai alone.

TotalMedia Theatre Net Edition offers OMA DRM 2.0 support; IP region identification and access protection and supports http streaming playback as well as HD resolution.

The broadcast will only be available for subscribers in China.

CCTV.com, China’s official internet/mobile platform broadcast institution of the 2008 Olympics, will be broadcasting the Olympic Games live online for viewers in China.

While allowing viewers to watch the games anytime they want on the Internet, this collaboration between CCTV.com and ArcSoft also ensures that the games broadcasted are protected, preventing them from being misused.

About CCTV.com
CCTV.com is the new media service platform of China Central Television (CCTV) and is the only organisation that can authorise others to air CCTV’s content online.

It holds a full network broadcasting licence in China, which includes web TV, mobile TV, and IPTV.

In Dec 2007, CCTV.com signed an agreement with the International Olympics Committee (IOC) on new media broadcasting rights, thus becoming the official internet and mobile phone broadcaster in China, Hong Kong and Macau for the 2008 Beijing Olympic Games.

About ArcSoft
ArcSoft, Inc. is a software developer of multimedia technologies and applications across desktop and embedded platforms.

Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices.

via:iptv-watch

The Shanghai telecom joins forces with Viewline in IPTV interactive entertainment

August 5: China Telecom Shanghai Research Institute and a leading provider of value-added business IPTV Zhejiang viewline communications (www.viewlinecn.com) announced the establishment of cooperation, both sides will use their own advantages and work together to create exciting interactive entertainment products IPTV .

Shanghai Research Institute of China Telecom Co., Ltd. is China Telecom product development and operations research major scientific research institutions, China Telecom Group is the R & D and innovation system an important part of China Telecom Co., Ltd. of Shanghai's major scientific research bases, the main China Telecom is responsible for the development of new products.

Line of sight communication is the IPTV value-added business area leading position in the company, in the December 13, 2007 Haitai innovative capital was 10 million U.S. dollars investment, domestic value-added interactive TV has been in the area of the largest investment. Perfect space-time director Song Song and Song Ke is a founder of wheat fields at the same time invited as independent directors. Its products include chess and card games, sports games, casual games, children's puzzle, quiz, e-Shuyuan, television pets, family, and other information centres in the three network terminals (IPTV, PC, mobile phone) operators on the integration of interactive entertainment products .

IPTV interactive communications line of sight of the value-added products in almost all of China Telecom's IPTV platform have practical applications. In particular, the industry is the most attention in the Shanghai Telecom IPTV, the provision of the four Card products Mahjong, Shanghai Doude Zhu, chess and spent pouring over the back Gongzhu, July actually completed Office of the game for a few more than 2 million active users Close to 40,000. Shanghai Research Institute of China Telecom and Shanghai Telecom jointly launched a series of Olympic sports games are really games will be IPTV to the 'game' level, 110-meter hurdles, shot, javelin and canoes 4, after the game on the line to Its exquisite quality and the effect of rapid movement popular now, traffic has more than 20,000.

Telecommunications and broadcasting operators in competition in the television media will use different means of competition, the IPTV value-added services to attract customers, improve the revenue side will have important significance. Taking into account the operators of China Telecom after the reorganization as a whole business operators, so the two sides agreed that in the IPTV, mobile phone, PC terminal on the three Sanwangrongge interactive value-added products is the future direction of value-added business, and is committed to the development of related products And promote.

Via:hc360

UTStarcom deploys IPTV video adv. network in China

UTStarcom Inc. (UTSI.Nasdaq) announced that Guangxi Telecom Company Ltd, a wholly- owned subsidiary of China Telecom Corporation Ltd (0728.HK; CHA.NYSE) in South China's Guangxi, has chosen UTStarcom's RollingStream Internet Protocol TV (IPTV) platform to deploy a new interactive advertising system. Guangxi Telecom is the first service provider in China to employ IPTV platform for building-based video advertising.

UTStarcom will provide Guangxi Telecom with 3,600 concurrent IPTV streams for the initial deployment of the interactive advertising system in 14 cities in Guangxi.

In the first phase, set-top boxes will be installed in supermarkets, department stores, office buildings and in Guangxi Telecom's facilities in Nanning, Liuzhou, Guilin, Qinzhou, Guigang, Wuzhou, Beihai and Baise.

Robert Wu, CEO of UTStarcom China, was quoted by media as saying that UTStarcom boasts rich experience in successfully deploying and promoting the advanced IPTV solutions in China and the rest of the world, which was again justified by the cooperation with Guangxi Telecom.

The company vowed to continue cooperation with leading service providers to offer innovative services to their customers. UTStarcom's RollingStream end-to-end IPTV system currently accommodates more than 850,000 live IPTV subscribers globally and maintains a current total system capacity of more than 2.5 million subscribers thanks to recent successful deployments in Chinese mainland with China Netcom and China Telecom, in India with Bharti Airtel, MTNL/Aksh and United Telecoms Limited, in Sri Lanka with SLT, in Japan with Softbank, in Latin America with Brasil Telecom and in Taiwan with Markwell.

The Shanghai telecom joins forces with The9 in IPTV game channel

Chinese Telecom Shanghai Corporation announced together with the ninth city that both sides will use the respective brand superiority, the technical superiority, the product superiority, the human resources, makes the first-class IPTV game channel together hand in hand. This act will give the IPTV value-added service the platform to bring the new commercial opportunity and the profit point of growth. 　　

At present the Shanghai IPTV number of users broke through 500,000 households, will estimate the end of this year, the number of users will amount to 800,000 households. It is reported that the ninth city has had custom-made 4 section of leisure games on June 1 for this channel body, political line short one month, the game user has surpassed 100,000 people.